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FINN Partners Consumer London Wins TGJones Brief to Position Retailer as ‘Hub of the High Street’

March 5, 2026

London, UK – FINN Partners, the global full-service marketing and communications agency, is pleased to announce nationwide retailer, TGJones, as a new UK client.

The retailer has over 450 stores across the UK. The brief will see FINN Partners support TGJones in its ambition to become the hub of the high street. Beyond its traditional product offering of stationery, books, gifts and toys, the TGJones model now includes essential community services including Post Office and banking services, and designated spaces with ranges from some of the UK’s top brands, including Hobbycraft, Toys”R”Us and Scribbler.

FINN Partners will be responsible for a comprehensive brief, including earned media, reputation management, driving cultural partnerships and creative storytelling to drive brand reappraisal and brand awareness.

The win further strengthens the FINN Partners Consumer Practice’s robust retail and brand portfolio, which already includes a roster of high-profile clients including Berry Bros. & Rudd fine wine and spirits, Coral, Dole Sunshine Company, Ladbrokes, Lyma Life, Toolstation and The World’s 50 Best Restaurants.

Liz Treversh, Managing Partner – Consumer Practice, FINN Partners, says: “The brief here is equal parts exciting and challenging.  A new name but also a familiar look and feel, so lots of storytelling opportunities for us to go after. The team at TGJones has been brilliant at onboarding us fast and thoroughly and we’ve loved spending time in store and learning about the services, product and people that make the brand so special.”

Emma Smyth, Commercial Director at TGJones, says:
“It was essential that we partner with a PR agency that deeply understands the nuances of the retail landscape. FINN Partners brings a wealth of industry experience and a proven track record of accomplished, creative work that resonates with consumers. Their ability to tell our story and communicate our ambition, as our stores into hubs of the high street is what won us over.”