News and Insights
Maximizing K-12 Sales Calls, Event Conversations, and Demos Webinar
February 3, 2026
Central office staff cuts, tight budgets, and multiplying responsibilities make it increasingly hard to build meaningful and effective connections with district decision makers.
FINN Global Education hosted a webinar that included our team members and a panel of B2B Education sales experts who discussed how to make the most of those opportunities to introduce your solutions to prospective K-12 buyers.
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During our panel, B2B education sales and marketing experts discussed how to:
- Prioritize relationships and rapport in all sales settings
- Create a bridge between event topics and your offering
- Use AI to efficiently derive individual customer insights
- Sneak a short demo into a discovery call
- Optimize your event marketing investment with smart preparation
POSTED BY: Jeremy Cesarec
