Sonesta & Rolling Stone: Hitting the Right Notes in Hotel Loyalty

The Work

Sonesta came to FINN with a partnership that had been created to serve as the title sponsor of Rolling Stone’s ‘Musicians-on-Musicians’ multi-city series, hosting satellite events at Sonesta properties across the country. At each event, two artists come together ‘in conversation’ about their work, topping off the evening with an intimate, acoustic performance. These events would be available exclusively to members of Sonesta’s loyalty program, Sonesta Travel Pass. 

With events in markets such as Chicago, New York, Portland, New Orleans and Austin,  FINN honed in on regional and national media and creators who were local to each market to attend these events, experience the properties, and learn more about the added benefits of Sonesta Travel Pass membership. Throughout the two-year partnership, Sonesta x Rolling Stone Musicians-on-Musicians has hosted such notable artists as Common, Big Freedia, Sleater-Kinney, Chelsea Cutler, and Charley Crockett. FINN has worked closely with Rolling Stone on talent selection, focusing on mediability, local relevance, and Sonesta’s key audiences. 

Further, FINN utilized these events to build Sonesta’s influencer program, inviting Sonesta Travel Pass ambassadors to stay at each property and attend that evening’s performance, creating one-of-a-kind content. 

This partnership is anticipated to continue into 2026.