News and Insights
FINN Partners Consumer London continues to grow its Food & Beverage Practice with major win
October 9, 2025
London- FINN Partners, the global full-service marketing and communications agency, is pleased to announce Cygnet Gin as a new UK client.
Founded by Welsh singer Katherine Jenkins OBE and Andrew Levitas, the initial brief will see FINN support Cygnet Gin’s brand growth across the UK market, celebrating its premium Welsh heritage, award-winning portfolio and distinctive voice within the luxury spirits space. FINN will lead earned media, events, cultural partnerships and creator-led storytelling to build awareness, drive trial and inspire both consumers and the trade to discover the spirit of Cygnet.
Cygnet Gin has quickly become a category disruptor since launching in 2023. Distilled at the beautifully restored Copperworks Distillery in Swansea, each expression blends the finest botanicals with pure Welsh water – a nod to the brand’s deep connection to its homeland. From the exceptionally smooth Cygnet Welsh Dry Gin to the ultra-premium Cygnet 77, featuring Katherine’s trusted ‘secret ingredient’ of Manuka honey, every bottle is crafted to be enjoyed neat, over ice, or as the foundation for refined cocktails such as the Cygnet 2.2 Sip Martini.
Cygnet is as committed to sustainability as it is to luxury. Every detail, from responsibly sourced botanicals to lighter-weight, 100% plastic-free decanters designed to be repurposed, reflects a philosophy that elegance is timeless and considerate. The brand has already earned global recognition at The World Gin Awards, IWSC, The Spirits Business Luxury Masters, and the San Francisco World Spirits Competition, and is now stocked in some of the UK’s most prestigious retail and hospitality destinations, including Marks & Spencer, Harrods, Fortnum & Mason, and The Ivy Collection.
This win further strengthens the FINN Consumer team’s food and drink portfolio, which already includes wagamama, Berry Bros. & Rudd fine wine and spirits, Dole Sunshine Company, and The World’s 50 Best Restaurants.
Liz Treversh, FINN Consumer’s Managing Partner, says:
“Food and drink is a huge personal and professional passion for our team, and we couldn’t be happier to welcome Cygnet Gin as a client. It’s a brand with an authentic story, a world-class product, and a strong sense of purpose – the perfect recipe for building something truly special together.”
Vedran Milosevic, Managing Director at Cygnet Gin / Katie Potter-Jones, Global Marketing Director at Cygnet Gins, says:
“At Cygnet, we believe true luxury is found in the details, from the quality of our botanicals to the beauty and sustainability of our bottles. We were looking for a partner who could tell our story with the same care and creativity that goes into crafting our gin. The FINN team’s understanding of premium brand building and their energy for our vision made them the natural choice as we continue our growth journey in the UK and beyond.”