OUR WORK twyla tharp foundation
Building a digital stage for a living legend
Designing out a new site that honours Twyla Tharp’s legacy and supports what’s coming next.
Project summary
The Twyla Tharp website redesign was a multi-faceted project aimed at building a digital home that is as vibrant and ambitious as the choreographer herself. The primary goal was to transform a dated, archival-feeling website into a dynamic platform that honors her decades-long career while celebrating her ongoing work and supporting the mission of the Twyla Tharp Foundation. We focused on creating a seamless user experience that is both a tribute to the past and a beacon for the future of her art.
The challenge
Twyla Tharp is one of the most celebrated choreographers of our time, with a career that spans decades and defies categories. But her existing website didn’t capture that energy or ambition. The structure was dated, the content was hard to navigate, and the experience felt more archival than alive.
Our goal? Build a digital home that honours her legacy, celebrates her ongoing work, and supports the activities of the Twyla Tharp Foundation—including education, outreach, and new commissions.
Our approach
We began by mapping out everything Twyla’s new site needed to do: showcase performances, share biographical content, support donations, and serve as a resource for researchers and dance professionals.
From there, we developed a modern, flexible structure that balances clarity with creativity. We introduced new sections for upcoming and past performances, a spotlight on residencies and outreach, and a refined donation pathway—including support for high-value giving.
The design reflects Twyla’s distinctive blend of elegance and boldness. It’s crisp, considered, and understated—letting the work speak for itself.
This is the most complete and thoughtful representation of Twyla’s body of work we’ve ever had online. It’s clear, elegant, and deeply respectful.
Twyla Tharp
Living Legend
Key deliverables
- A full website redesign with new IA and page structures
- Custom templates for performances, events and archival content
- New sections for residencies, outreach and giving
- UX for three tiers of high-value donations
- Updated copy and content structure for Twyla and Foundation pages
The results
The new site gives Twyla Tharp the kind of online presence her work deserves: refined, timeless, and easy to use. It’s become a central point of connection for audiences, collaborators, and supporters—whether they’re looking to attend a performance, fund a residency, or simply learn more about her remarkable career.
Our role
We guided the Korro Bio project from its foundational strategy through to its final implementation. Our team served as the central partner in translating the company’s vision and goals into a clean, functional, and visually compelling user experience.
When the message is important, design needs to get out of the way
We create clear, accessible websites for ambitious organisations. Let’s talk.