Professional Experience
I launched my career in an owner-led agency with a focus on tourism before moving into the international agency arena. Over the years, I have led B2C initiatives for global brands in tourism, medical technology, consumer electronics, and lifestyle, while also gaining strategic exposure to B2B and technology-driven projects.
Guided by a passion for empowering teams, delivering strategic counsel, and driving integrated programs across borders, disciplines, and channels, I joined FINN Partners to lead and expand our presence in Germany — fostering growth, innovation, and impactful client partnerships.
I have no special talent. I am only passionately curious.
- Albert Einstein
How'd you get here?
Originally embarking on my humanities studies with the intention of becoming a journalist, I found my way into a PR agency internship. It was there that I discovered my true professional passion.
What continues to inspire me to this day is the international nature of the work: collaborating across countries and cultures, embracing variety and pace. In our field, change is constant, and that is precisely what I thrive on. New clients, new communication channels, new platforms: the work is never static, and that continual evolution keeps me energized and engaged.