United States
Contact Us

Open Positions

Public Relations Associate Vice President, Consumer Lifestyle Brands PR

Location: New York, NY

Public Relations Associate Vice President, Consumer Lifestyle Brands PR

LOCATION:  The Public Relations Associate Vice President – Consumer Lifestyle Brands PR is part of FINN Partners NY, NY Office’s Consumer Lifestyle and Sports Public Relations practice.  Applicants must live in the metropolitan New York, NY area.  The role has a hybrid work schedule – 2 weekdays in-office + 3 weekdays work from home.

We seek applicants who are current PR agency-based Public Relations Account Supervisors with 6 progressive years of prior PR experience focused on consumer public relations strategies and program execution for consumer lifestyle and outdoor brands.

Join our Consumer Lifestyle Public Relations (CLS) team at Finn Partners – one of the best in the industry!  We are looking for a leader to join us who is passionate about communications, ready to roll up their sleeves, and contribute to the success of our clients, and team. This is an opportunity to work with exciting clients in sectors such as consumer, active outdoor brands and destinations, sports, wellness, food and beverage, and more.  The Consumer PR AVP will: oversee planning and execution of client programs in addition to guiding new business programs; pursue, develop, and lead new business presentations; and manage and cultivate PR staff members.  We seek enthusiastic, hard-working creative and smart candidates.  The role will report to and collaborate directly with Senior Partners in the CLS PR practice.

At Finn you will thrive, bring new ideas, positivity, kindness and your collaborative spirit to work – and be a superstar in our successful team!  This full-time, direct hire position has terrific benefits & perks:

  • Generous vacation, personal, holiday, and sick days off, plus up to 5 Winter Break paid days off between Christmas and New Year’s Day, plus up to 5 Summer Days Off
  • Travel and consumer discounts (from rental cars to cell phones and more)
  • Wellness subsidy
  • 401K Plan
  • Outstanding insurance/benefits package
  • Career mentorship from some of the best PR pros in the business
  • Professional growth opportunities within our award-winning global PR agency

Now that we’ve hopefully sold you on us, let’s talk more about this role:

Responsibilities:

  • Lead the execution of integrated and successful public relations campaigns/programs that exceed client goals.
  • Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients.
  • Develop and grow senior client relationships.
  • Lead internal teams and drive their growth; provide proper feedback and guidance; motivated to be creative and achieve excellent results.
  • Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks.
  • Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts.
  • Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, F&B, business, lifestyle, and news publications.
  • Establish new media contacts to expand reach across print, online, TV, social, radio, sub-stacks and podcasts.
  • Strategize and execute influencer programs.
  • Manage account staff, including oversight of roles on the accounts you manage.
  • Generate new business opportunities and help secure new clients; research and participate in new business presentations; develop RFPs that showcase our unique capabilities and proven results.

Requirements:

  • 6 years of prior PR leadership roles focused on consumer public relations strategies and program execution for consumer lifestyle and outdoor brands.
  • Bachelor’s degree in public relations, or communications related field is required.  MBA or post-graduate degree is a plus.
  • Proven history of leading PR teams and driving results.
  • Ability to manage multiple high-profile accounts at once.
  • True passion for staying abreast of industry and consumer trends and creatively capitalizing on them.
  • Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts.
  • Ability to develop and execute successful media relations, affiliate, and influencer programs.
  • Excellent writing and editing skills (familiar with AP style).
  • Strong communications skills, project management capabilities and proven problem-solving ability.
  • Ability to manage multiple projects simultaneously and meet all deadlines.
  • Effectively work as part of a team, share information freely and support the common goals of the group.  Is a true team player.
  • Detail-oriented, organized, hardworking, flexible, and thorough.

#LI-KM1  #LI-Remote New York, NY

Salary range is $90,000 – $100,000. The salary offered will be commensurate with the selected candidate’s experience and dependent upon the workplace.

To Apply:
Please upload your resume and cover letter, as well as indicate your target salary amount in $US Dollars that falls within our stated salary range budget shown above.  While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.

About Finn Partners:
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to nearly $200 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company’s record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world. Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Washington D.C. and Yangon.

apply now