News and Insights

International SOS appoints FINN Partners as strategic PR agency

July 10, 2025

FINN Partners Named Agency of Record for International SOS to Amplify Brand Awareness and Industry-Leading Health and Security Services

London – Global independent marketing and communications agency FINN Partners has been appointed by International SOS, the global leader in health and security risk management, as agency of record. FINN Partners will support International SOS in raising brand awareness across international and leading media outlets, highlighting its pioneering approach to supporting organizations by providing solutions that enhance resilience, protect employees and fuel business continuity in the face of today’s complex risk landscape.

As part of the communications brief, FINN will lead efforts to raise attention to the critical work International SOS conducts with organization decision-makers. This includes delivering customized security risk management and health and wellbeing solutions to fuel business growth and productivity. In the event of a security incident, epidemic, extreme weather or any other business-disrupting event, International SOS provides immediate response. They combine industry-leading technology with expertise in security, medical, and logistics to deliver prevention programs that offer real-time, actionable insights and on-the-ground support. The partnership with FINN to promote International SOS’s comprehensive health and security services comes at a time of increasing global instability, as International SOS’ Risk Outlook 2025 report highlights that 65% of global experts believe threat levels rose last year.

Founded in 1985, International SOS has over 40 years of expertise in providing comprehensive, integrated health and security services for global travelers and international workforces. With 12,000 security, medical, logistics and digital experts standing by to provide support and assistance from over 1,200 locations in 90 countries, 24/7, 365 days a year, they deliver invaluable local knowledge and global expertise through tailor-made solutions.

Since its inception, International SOS has been at the forefront of supporting clients through periods of crisis and now delivers critical support to more than 9,000 organizations in over 90 countries. This includes the majority of the Fortune Global 500 as well as mid-size enterprises, governments, educational institutions, and NGOs. The International SOS App has over 1 million users worldwide.

“It’s more important than ever that we continue to shine a light on the essential work we do to protect global workforces from ever-evolving security and health threats,” said Suzanne Withers, Group Director, PR & Internal Communications at International SOS. “Partnering with FINN Partners reflects our commitment to amplifying our mission on a global stage. Their strategic communications expertise will be instrumental in helping us reach new audiences, strengthen our brand and ensure organizations around the world are equipped to safeguard their people wherever they operate.”

Chantal Bowman-Boyles, Managing Partner EMEA at FINN Partners, added: “We are proud to be appointed as agency of record for International SOS at such a pivotal moment in their journey. Their legacy of service and innovation over the past 40 years is unmatched and their purpose could not be more relevant today. As International SOS marks its 40^th anniversary, we’re excited to help elevate their story, deepen engagement with key audiences and showcase the vital role they play in protecting global workforces every day.”

The FINN Partners portfolio includes organizations such as IDA Ireland, Business Iceland, the Victor Pinchuk Foundation, Destinations International, BNY Mellon, Commerz Bank and Changing Markets Foundation.