News and Insights

FINN Partners appointed PR agency for Fleurop-Interflora Global Flower Services

June 23, 2025

London – Global independent marketing and communications agency, FINN Partners, has today announced its appointment by Fleurop-Interflora Global Flower Services (GFS) to support on sustainability messaging and corporate communications for the group globally. GFS represent an association of 29 national flower delivery businesses using well-known brands Interflora and Fleurop globally, as well as FTD in the US, who work with a network of over 30,000 independent florists in 144 countries.

FINN Partners will build awareness around the environmental, social and governance credentials of the Interflora and Fleurop branded businesses around the world. Through in-depth landscape and audience mapping, FINN Partners will support on messaging, thought leadership and media relations.

A key part of Interflora and Fleurop’s shared business model is each country’s network of local, independent florists. This ensures a personalized service of beautiful bouquets created using all the local florist’s skills and expertise and hand-delivered straight to the recipient’s door. Through their global florist network, Interflora and Fleurop deliver freshly made floral gifts wherever needed, while supporting local, high-street businesses to flourish. Sustainability is fast becoming a core component of the product offered by these brands.

“The UK FINN Partners team brings a proven track record and in-depth knowledge of corporate communications, sustainability and consumer trade. We are committed to sustainability and have publicly announced concrete goals to improve our environmental impact. We look forward to working with FINN Partners to help develop our sustainability messaging and ensure it reaches the right customer segments,” said Esther Diez at GFS.

Interflora and Fleurop closely monitor and manage their own risks – from direct emissions to colleagues’ safety. They also work with their supply chains to improve standards across the entire floristry supply chain network. The corporate messaging will be developed so it is regionalized for each of the national units.

“We’re delighted to partner with GFS and these globally beloved brands, and we are poised to support their mission to raise their profile, while communicating their firm sustainability credentials,” said Terri Bloore, Senior Partner, Corporate & Financial Services at FINN Partners. “Consumers’ needs are continually evolving, as they increasingly look not just for quality, but responsibly sourced products. Interflora shares these values – and FINN Partners will work alongside the brand to help spread its message.”

The FINN Partners Corporate & Financial Services portfolio also includes brands such as Destinations International, IDA Ireland, Kurt Geiger and S&P Global.