OUR WORK edreports

Creating the ‘Consumer Reports’ of Education Curricula.

When a trio of education thought leaders conceived of a first-of-its-kind, independent tool for educators and administrators to assess and compare curricula, they came to FINN for communications support even as they developed the methodology and approach for this new, disruptive instrument that would transform an entire market. FINN was engaged to gather insights and provide communications counsel in early discussions about evaluation criteria, needs and guardrails to ensure transparency and trust. Our clients knew something so transformational to the education curriculum market—often called the ‘Consumer Reports for K-12 curricula’—would require thoughtful planning and careful consideration. It would require a sophisticated communications strategy that would create accessible ways to share complex evaluative reports with the field, as well as a narrative that introduced users and secondary stakeholders in a new way of creating, evaluating and deploying education resources. They needed to partner with a team who understood every nuance of the rollout and the stakes; a team that would be able to tell the story of the work, why it mattered and its potential to create meaningful change.