Finn Partners – Inspired

We at Finn Partners are Inspired by many things: A photo, a song, a news story, our clients - and each other. This blog is an opportunity to tell our story and to share our challenges, successes and motivations with you.

 

Comments OffThe Passing of Great Public Relations Man Frank Mankiewicz

Frank Mankiewicz passed away last week at the age of 90. There is a generation of Americans who remember Frank as the press aide to Robert Kennedy who had the solemn duty of announcing RFK’s assassination to the world, but Frank was to be found at the center of some of the most interesting moments of the 20th Century—from early Hollywood, to World War II, to Kennedy’s Camelot, to the growth of National Public Radio.

Frank grew up the son of the screen writer and movie legend Herman Mankiewicz of Citizen Kane fame.  He experienced war first hand as an Army infantryman and saw combat at the Battle of the Bulge. He also ran the presidential campaign for George McGovern—which was my first real political memory. I ran around the neighborhood singing “McGovern, McGovern, he’s our man, Nixon belongs in the garbage can…”  As it turns out, Frank and I were both on the right side of history on that one.

But the Frank I remember was a great mentor–the consummate public relations pro and a downright decent human being.  His office was a revolving door for young PR acolytes and seasoned communicators who all relied on Frank’s sage counsel.  Working with Frank was akin to a master class in PR, and the lessons we all learned from Frank were the simplest but the most essential.

Words matter.  Frank loved the power of words.  How we say things makes a difference. To Frank, le mot juste was paramount.  A writer for a father no doubt drilled this lesson, but nuanced language was so important in the political years of Frank’s career—Frank always said if you wanted to know where a politician really stood on the issue, wait for the but. As in, “I support equality for everyone, but….”

Relationships are critical.  With an office next to Frank’s for many years, I marveled at stream of influencers, journalists and Hollywood stars that were always calling.  His loyal secretary would sing out “Frank, Warren Beatty is on the phone.”  “Frank, it’s Leslie Stahl.” “Frank, Ted Kennedy for you.”  The air was electric.  Something was always happening.

Stay plugged in.  Frank understood that PR was the nexus of business, politics and entertainment. At 90, Frank always had a great book recommendation, had seen the latest movie, and watched the hottest new TV shows.  Whether it was breaking news story, Supreme Court case or polling data, he always had a clever opinion and a marvelous quip. He appreciated those around him who were plugged in–and had a keen eye for fakers.  About a lackluster job candidate he once said, “I’ve written more books than he’s read.” It kept us all sharp.

The world has lost great thinker and a great man. What is not lost are those lessons we can all learn from Frank Mankiewicz.

 

 
 

Comments OffFinn Partners Acquires Johnson King

I am very pleased to announce that Finn Partners has acquired Johnson King, a highly respected European Tech agency. Technology is one of the largest practice areas within Finn Partners, and this move significantly strengthens our global team in this sector. The key word here is “global” – as the Johnson King relationship now expands our team in London, but also extends our physical presence to Paris and Munich, and brings our combined team to 30 across the three offices.

It was only a year ago that Claire Ayles, Flora Haslam and Mike King, the owners of Johnson King, decided that an important next step in the firm’s development was to become part of a larger agency. They spoke with a number of agencies who were interested in acquiring their firm, and I am very pleased that they decided that Finn Partners is the right fit. Throughout our discussions, I have been repeatedly impressed with the deep expertise the Johnson King team has in the technology sector.

I have also been impressed with their culture and commitment to excellence.

Again and again, Johnson King has been named a best place to work in the PR agency world. Mike King and his colleagues share our commitment to creating a positive culture – with opportunities for professional development and growth. It is this shared mission of being a ‘best place to work’ that enables us to retain and attract the best talent, and do our very best work for our clients.

Chantal Bowman-Boyles, whom we hired to open our London office in early 2012, will now head up Europe for Finn Partners, and I’m excited to work with her, the Johnson King team, and all of Finn Partners to continue to build our presence and diversify our practices globally.

Finn Partners officially launched in December of 2011. A spirit of partnership and collaboration have been core drivers of our company vision. Since our launch we have been named “new agency of the year”, “best place to work” and “mid-sized agency of the year”.  We have been listed as one of the fastest growing PR agencies in the world and today we have a staff of 350 working out of 12 offices in key markets around the US and internationally, with strong practices in technology, education, travel and leisure, consumer, public and global affairs, the arts and publishing, all complemented by a very strong digital and creative services team.

We are excited by the path we are on, and look forward to continuing to build Finn Partners into one of the most dynamic PR agencies in the world.

Finn Partners & JK

 

 

 
 

Add a commentFinn Partners Acquires gabbegroup

With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today.

Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors.

I am proud of their track record and their work for some of the world’s best known and preeminent brands. The collective experience, intellectual capital, creativity and enthusiasm this acquisition brings to Finn Partners will enhance the opportunity for a dynamic future of shared success.

Since our launch in December of 2011, Finn Partners continues to be one of the fastest growing independent PR firms in the world, with our growth coming from a combination of winning new clients, growing existing clients, and making acquisitions. With today’s announcement, I continue to believe that Finn Partners is continuing its upward trend. We have one of the strongest, most strategic teams of any independent firm operating today, supported by a culture of collaboration and commitment to being a great place to work.

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Comments OffYou Should Make a Video Game

I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way.

Throughout the four-day event I spoke one-on-one with a wide range of people. The interactions that stood out the most though were kids and their parents. Project Spark requires some coding and development in order to create video games. Something that shouldn’t sound too appetizing to a 6-year-old. But every time I demonstrated a simple line of code, (WHEN: A is pressed DO: jump) which made the video game character jump up and down every time I hit the A button on a controller, little eyes lit up.

Coding, development and gaming are becoming the playthings of the next generation of communicators. Every parent I talked with told me about how they had their kid messing around with Scratch or Hopscotch (programming languages geared towards kids). They spoke about fun mini-sites their kids were developing and online resources they were playing around with. Now gaming is joining the open-source movement.

As I was walking through how you can make your own video game, kids were picking it up almost instantly (watch a 5-year-old explain game design). That’s in part because gaming is already everywhere around them. Points, levels, rewards, online competition, Club Penguin. These are staples of the 21st Century Playground. As gamification seeps more into our everyday lives, it moves closer and closer to the focal point of a communications strategy.

So what is my recommendation?

Think of communications like a gamer. Think about why the original Super Mario Brothers was so captivating in its 8-bit glory. It’s the challenge, the points, the score, the progression.  And it’s all of these things wrapped up together in a story (sometimes a very loose interpretation of the term) that makes you feel accomplished.

Gaming is no longer a fad, a platform for kids or a purely entertainment outlet. As future-leaning communicators, we should embrace gaming and gamification and understand how big of an impact it will have on our industry.

From my experience, the best way to embrace is to understand. Try making a game. It’s much easier than you think. Understand the architecture of gamification. There are a number of free tools to get you started:

  • Project Spark is free and currently available only on Windows 8 and Xbox One. That is my software of choice, because it’s simple to get you started and has very advanced layers when you’re ready to play with code and mechanics.
  • Scratch may seem geared towards kids, but it doesn’t matter. I’ve learned a lot from it myself. And it’s free, brought to you by MIT.
  • Sploder is a free online tool that is dead simple to make your own quick 2D game. It’s a bit limited, but great for people who want to dabble without getting into any sort of coding.
  • Game Maker Studio has a free version that is limited in what you can create, but great if you just want to poke around to see what gaming is all about.

So there is my big challenge to you: make a video game.

sdcc

 
 

Comments OffFive Ways We’re Working Differently After TEDxFultonStreet

TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations.

And it was.

Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few:

1. “No” and “Never” are not options. Many of the speakers spoke passionately about fulfilling their dreams, and the challenges they’ve overcome in achieving said dreams. In our world, we have big dreams and goals for our clients, and sometimes there are obstacles in place of making things happen – whether it’s because of a structural issue or fear of doing things differently. When faced with possible roadblocks in making changes or pursuing a new course of action, we’re making sure we say “why not?” every time and creatively remove barriers to achieving bigger goals to move our clients ahead of the competition.

2. Be ok being uncomfortable. One of the best stories came from a QVC pitch woman, who was thrown in front of a live camera – hair literally still in curlers. That segment became the highest grossing sale of the day, and her company has netted more than $200 million since. Her secret: only authenticity helps you connect with your audience. We are taking this advice to all new business pitches.

3. Collaboration. Collaboration is at the heart of Peter Finn’s guiding principles for our company, and as such we are constantly looking for new opportunities to collaborate – between clients, industry colleagues, and in unexpected places. We’ve already begun collaborating smarter with our global colleagues, thinking about new ways we can work together to benefit clients that are working in similar spaces. And we’ve just started working with business journalist Dennis Kneale for storytelling with clients and C-suite executives.

4. Networking. This was one of my favorite speeches – in college, my friends would always be astounded by the number of people I knew on campus, so much so that they’d joke that “they were in” the network (a throwback to the old VZW commercials). Mark Sackett made a great point when he took a stack of business cards out of his pocket and threw them on the ground. His point? Don’t let the interaction end when you leave an event. If you’re going to spend time speaking to them and exchange cards, do something about it when you get to the office the next day. I personally have already put that into practice, making online connections with the people I met while attending events like the ExactTarget Future of Marketing summit and the SocialRadar NYC launch party.

5. Disconnect. A surprising number of speakers stressed the importance of disconnecting from technology to make real connections. Lori Cheek believes in it so much that she built a dating business around it. TED and TEDx events themselves are conducted in person because the networking and interaction opportunities are almost more important than the speeches themselves.

 
 
 

Comments OffFinn Partners Midwest Hits the Detroit Tech Scene during TechWeek Detroit

History, opportunity, ideas, dreams, achievement, trust, warmth, creativity, quality, hard work, optimism, collaboration.

These are the words that come to mind when I think of both our recently opened Finn Partners Detroit office, and TechWeek Detroit, a weeklong event that showcases, celebrates and enables emerging innovative ecosystems in Detroit. And, not coincidentally, these are also all attributes of our host city.

We’re thrilled that, like us, TechWeek Detroit is a newbie in town from the Windy City, but the primary reason we gravitated to this event was because we share a belief in the incredible talent and opportunity that are unique to this city – especially in the realm of technology and innovation.

We’re eager to spend the next few days exchanging ideas with fellow Detroiters, learning from, and engaging with the 2,000+ attendees. With seminars on everything from How to Drive Disruption and Accelerate Transformation to The ROI of Happiness and panelists from The Atlantic, Detroit Denim and The Detroit Lions, we’re thrilled to learn more about the minds behind Detroit’s booming tech space and to contribute to the conversation.

Although there have been TechWeek events in New York, Miami, Chicago and Los Angeles, I think this one will be unique because this city and the people here are different. The history of Detroit reminds us to thrive in the face of adversity and look at a future full of opportunity. We believe there’s a lot of potential in Detroit, and in Michigan overall – this week, and the ideas and relationships that come as a result of it, are a testament to that.

If you’re attending the event let’s meet up or, follow our team’s adventures from afar on Twitter, Facebook or Instagram.

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Comments OffIf You Need Something Done…

I believe it was Benjamin Franklin who once said, “If you want something done, ask a new mother.”

I have recently had the incredible experience of becoming a mother. In honor of Mother’s Day, I am going to take the opportunity to humble-brag on behalf of all my mummy friends and myself.

There are a million and one lists to prepare you for pregnancy, labor and delivery and provide advice on child rearing. What they all share in common is NONE of them will ever truly prepare you for any of these things. The best metaphor I ever heard was from a girlfriend who compared delivery to a car accident with an incredible birthday gift on the other side. The list I could have used, the one we never see, was ten ways to leave and return to work gracefully.

Something many moms experience during pregnancy, especially in the last few weeks, is what one of my colleagues calls zombie brain. This was definitely my experience. Just when you are totally uncomfortable and ready to be done with the whole thing, your intellectualism completely depleted, you say farewell to your colleagues and head home to await your special delivery. You leave the company of the people who push and stimulate you for over 40 hours every week, on a low note — gassy, waddling and seemingly dumber than a bag of rocks. Then all of a sudden, you blink, and it is time to go back to work.

Preparing for that transition back to the office was one the most challenging parts of the whole process for me. My emotional state was not exactly the most stable — I was equal parts hormonal, sleep deprived and pure fear — but the part women rarely talk about is this: I was terrified of failing; terrified I had “lost it;” and terrified I would no longer care about the work that had meant so much to my sense of self before mommy-hood. In preparation for my return, I was, simply put, miserable. Of course, I was also terrified of leaving my baby with strangers at day care, but that feeling never goes away completely, or so I have heard.

But, there’s something else that happens that doesn’t get discussed enough, and here is the bragging part: To my surprise, I have never been faster or more productive in my life than I’ve been in the past year. As a new parent with responsibility for another human 24/7 I can now do four things at once and do them well. I exist on 15-minute intervals and have seemingly grown additional eyes, arms and legs. My experience, and the experience of other new moms I have spoken to, is that turning your mom brain and your work brain on and off at a moment’s notice is one of the greatest challenges early on. Every minute of the day is suddenly spoken for and as a result, the brain adapts and becomes very good at cramming a lot into small intervals of time.

Maria Konnikova’s recent post in the New Yorker describes the research of Professor David Strayer on the phenomenon of the super-tasker. He and his colleagues claim that what creates this small subset of the population involves neurons, cortexes and lobes– that these people are outliers and exceptions.

Well, Professor, I am a super-tasker, and so is every mom I know. I still occasionally leave my keys in the freezer- that is the humble part. But if you need something done, I recommend you ask one of your new mummy colleagues. She’s probably doing 14 other things, but she’s doing them really well.

 
 

Comments OffFinncast Episode 17: Social Design

We took a slightly different direction for Finncast’s 17th episode, as we were joined by repeat guest and wildly talented account supervisor, Anush Davtian. Together we explored digital news as of late, including Vine’s desktop redesign,  Pinterest’s “Guided Search”, and Foursquare’s app split, before launching into a larger discussion on social design and Twitter’s desktop redesign.

Want in on our news-fueled discussion? Lend us your ears, and click here.

 
 

Comments OffINFOGRAPHIC: 2014 Oscars Broadcast Sponsorships Impact in Social Media

Advertisers spent millions of dollars securing sponsorship slots for the 86th Annual Academy Awards. Samsung, American Express and Lipton among the most visible on Oscars night . How did that translate to the social media conversation for these brands? A well-covered selfie might make you think Samsung ran away with all the prizes, so we dug a little deeper than conventional wisdom and found some interesting activity that fueled a couple of lessons.

We utilized Crimson Hexagon to scan for posts associated with the Oscars and selected sponsors. We limited the analysis to advertisers that produced a measurable social media impact. I’m sure there were more sponsors than we examined but we caught the big ones.

Two insights we developed:

  1. It’s fine to staff up your social media team for the big event, but keep them around for the next day too — when the conversation gets the most traction.
  2. Depending on your business objectives, find the metrics that best help you prove that your activity is having an impact. Hint: it’s not just the usual KPI (key performance indicators) suspects.

Check out the embedded infographic below or download the high-resolution static version. We’ll look for the next big event to test out this analysis again, and if you have suggestions please let us know.

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Finn Partners analysis of the social media impact of leading 2014 Academy Awards advertisers.