News and Insights

FINN Partners UK celebrates 10 years of PRCA Communications Management Standard accreditation

April 18, 2024

FINN Partners UK is celebrating its 10th year of accreditation, having retained the Communications Management Standard (CMS) from the Public Relations and Communications Association (PRCA).

The PRCA’s CMS is the public relations hallmark of distinction. FINN Partners UK is proud to have been accredited once again and to hold Gold status. This longevity of accreditation demonstrates an ongoing commitment to the PRCA Code of Conduct and to high professional standards.

Commenting on the 10-year accolade, James Hewes, PRCA CEO, said:

“Over the course of a decade, FINN Partners has consistently conducted its Communications Management Standard (CMS) assessments. This year’s evaluation honed in on three key areas: diversity, campaign management, and business planning.

 In terms of business planning, the agency uses an online tool and a scoping exercise to craft detailed business unit plans, which then feed into a comprehensive international strategy. Despite the complexities inherent in the organisation’s operations, this process ensures that no critical details are overlooked.

 Diversity is a cornerstone of FINN Partners’ practices, evidenced by their strong support for individuals with physical and hidden disabilities, as well as their proactive efforts to accommodate religious and cultural differences.

 Regarding campaign management, the agency places a significant emphasis on safeguarding clients’ online security and assets, as well as bolstering overall cybersecurity measures. This is reinforced through clear instructions in the staff handbook, comprehensive IT policies, and video training sessions. Additionally, ongoing cybersecurity training and social engineering tests are conducted to mitigate risks.”

Audit criteria span nine business disciplines in total: leadership and communication, business planning, business improvement, financial systems, campaign management, client satisfaction, new business, people management and diversity.

We are proud that this year’s accreditation recognised FINN Partners UK’s commitment to our diversity practices, campaign organisation and wider business development. For our team members and clients, we are thrilled to have received this accreditation for a decade now.