News and Insights

FINN Partners Re-appointed as Retained PR Agency for ENIT (Italian National Tourist Board)

September 1, 2023

London – Global independent marketing and communications agency, FINN Partners, is pleased to announce a further client win for its travel team in London.

FINN Partners has been re-appointed by ENIT (Italian National Tourist Board) to lead its PR once again, in the United Kingdom following a competitive RFP process.

Flavio Zappacosta, Head of UK & Ireland at ENIT, commented: “We are delighted to be working with FINN Partners once again after they began working with us back in 2020.  FINN Partners brings an in-depth knowledge of PR, marketing, and the travel trade for the United Kingdom as well as a knowledgeable team with years of experience working with the destination. This provides us the opportunity to promote our key pillars and our latest messaging to UK travellers to encourage travelling to the lesser visited regions and visit during the cooler months.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “I am delighted that we can continue to support the Italian National Tourist Board through our integral public relations services. Italy is possibly one of the most sought-after destinations in the world when it comes to both city breaks and longer holidays, recognised for its rich culture, the millenary history, the delicious cuisine and stunning and widely varied natural scenery. With the current travel landscape, we are working closely with the tourist board and other associations to further promote more sustainable travel practices which we look forward to focusing on during our tenure.”

The FINN Partners UK Travel portfolio also includes destinations such as Tuscany, Iceland, Dubai, Antigua and Barbuda, The Bahamas and brands including Travelzoo, Intrepid and Accor.