German SEO
If the German market is important to your business, we can help you rank higher in the German search engines.
German SEO
Supercharging your website traffic in German search engines.
Successful and sustainable German SEO campaigns require a well crafted blend of highly technical website expertise, large amounts of engaging, shareable local language content, and brand exposure through targeted local market outreach and digital PR campaigns.
Improving your organic search rankings in multiple languages has no doubt become more complicated, but with the right German SEO strategy, and the help of an expert German SEO agency based in London, you will be able to drastically impact your website’s rankings, whether you are targeting Germany, Austria or Switzerland.
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German reach
Having the content of your website in German allows your business to connect directly with people right across Germany
Localisation
We offer comprehensive German content creation and translation services as part of our SEO offering, helping you to be relevant in the German market
Expert SEO
Our German SEO specialists will ensure your site is optimised perfectly in Germany using data driven German keyword, competitor and web traffic analysis
The German search engine landscape
- Google.de
Google is the most popular search engine in Germany, with a market share of around 90%. Optimizing for Google.de is essential for any SEO in German - Bing.de
Bing is the second most popular search engine in Germany, with a market share of around 5%. While it has a much smaller market share than Google, it is still worth optimizing for Bing.de, as it also powers Ecosia.org’s results - Yahoo.de
Yahoo is another search engine that is used in Germany, although its market share is relatively small, around 1%. It is worth considering as part of your German SEO strategy, but not as a top priority
German language and culture
There are some important things to consider before we embark on SEO in German.
Germany is one of the economic powerhouses of Europe, and offers great business opportunities to those who operate in German markets, however there are some key points to consider before we undertake SEO in German:
German language and culture
Before getting started with German SEO services, you should have a good understanding of the German language and culture. German is a complex language with different regional variations, and cultural differences can impact how content is perceived. Therefore, it is important to tailor your website and content to the German audience.
German Competitor analysis
Our German SEO experts will conduct a thorough analysis of your competitors in the German market to understand what they are doing right and what you can learn from them. Analyzing their keywords, content strategy, and backlink profile can help you gain insights into the German market and optimize your SEO strategy accordingly.
German Keyword research
Conduct keyword research specifically for the German market to identify the most relevant and high-traffic keywords for your industry. Ensure that your German keywords are accurately translated and localized to suit the nuances of the language. You can also use Google Trends to see which keywords are trending in the German market and adjust your strategy accordingly.
Kicking off your German SEO campaign
It all starts with a research and audit phase of work.
If you are already running an SEO campaign for your UK website, we can take all the learnings from that campaign and feed it into the research and audit phase of the German SEO project.
Our German SEO consultants report will outline the following essential tasks:
- German web traffic Analysis
- SEO performance in the German market
- Competitor analysis in Germany
- On-page analysis of your German content
- Off-page optimization tactics for Germany
- Keyword analysis in German
- Hreflang tag review
- A bespoke, Germany-specific SEO campaign plan
Backlinks from German websites
It’s important that we source local German links back to your website. In order for your website to be taken seriously in German search engines, it is important that we build links from German websites to your domain so we can grow local market relevancy.
We research relevant websites to discover German websites that are relevant to your industry and have a high domain authority. Once we have our list, we look to create valuable and relevant content that these German websites would want to link to. This can be in the form of blog posts, infographics, or research studies.
We then reach out to the website owners and either offer your content to them as a resource that their audience may find valuable, personalizing the outreach and explaining how your content will benefit their audience.
Alternatively, we also write guest posts for German websites and include links to your website within the content. Where we can, we also make use of relevant local directories, such as Yelp.de or GelbeSeiten.de, as places to list your business, including a link back to your website.
Content creation for the German market
German is the official language in Germany, Austria, and parts of Switzerland, so we need to ensure your content is written in the correct dialect and uses proper grammar and spelling for the specific region you are targeting.
When creating content for a German audience, we must consider that it has its own unique culture and traditions. it goes without saying that so we need to avoid using any potentially offensive language or culturally insensitive content.
We always conduct keyword research using German search terms to identify the most relevant keywords for your target audience. It’s important that we use the correct German keywords and phrases to ensure the content we create will rank well in German search engines for our core target phrases.
Localizing your content for the German market by using local references, currency, and units of measurement, showing that your website is relevant to German users and improve your visibility in German search results.
And always remember: Germany has strict legal requirements for online content, such as data privacy regulations and online marketing laws, so we need to make sure that your content complies with these regulations to avoid any legal issues.
Our multilingual SEO services, take all of this into account when designing a successful SEO campaign to help boost your your website’s ranking on top search engines such as google.de and yahoo.de.
Digital marketing in German
Aside from SEO, we can also provide expert digital marketing services in German, including:
- Social media marketing
- Content creation and marketing
- Email marketing
- Mobile marketing
- Brand strategy and development
- Paid for advertising including PPC.
Additionally, we can design, develop and build websites suitable for the German market.
Optimized and designed for the local market and including functionality to provide you with the highest ROI possible.