News and Insights

Tourism Ireland in GB appoints FINN Partners as its PR agency following competitive pitch

November 28, 2023

London – Tourism Ireland has appointed FINN Partners as its new PR agency for Great Britain.

Tourism Ireland is responsible for marketing the island of Ireland as a leading holiday destination in GB and elsewhere around the world. FINN Partners is a global independent marketing and communications agency and will support Tourism Ireland’s in-house GB publicity team on all GB media communications, including events, partnerships and influencer activity.

Focusing on the island of Ireland’s beautiful landscapes, rich history and culture and vast opportunity for adventure, FINN Partners will work with Tourism Ireland to highlight all that makes the island of Ireland unique and exciting and a must-visit destination. With the goal of increasing the value of overseas tourism, FINN Partners and the Tourism Ireland team will be working together to inspire visitors and build strong partnerships, showcasing how much Ireland has to offer across its regions and seasons.

Julie Wakley, Head of Great Britain at Tourism Ireland comments, “After a competitive tender process, we are delighted to announce the appointment of FINN Partners as our new PR agency in the GB market. FINN showcased creativity, innovation and strategic thinking during the process, demonstrating a multi-channel PR approach to reach our target audiences.

“We have an exciting year ahead of us, with Belfast 2024, a celebration of culture in the city, and the 10th anniversary of the Wild Atlantic Way, the longest coastal touring route in the world stretching 2,500km along Ireland’s west coast. We’ll also be highlighting our new hotels, festivals throughout the year from St Patrick’s Day in our spring ‘season of green’ to an unmissable autumn with celebrations from the home of Halloween. We look forward to a fruitful partnership with FINN, working together to increase the value of tourism to the island of Ireland from GB.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “We have long admired the work of Tourism Ireland and so, it is a huge delight and honour to be chosen to work with / support the organisation in GB.

“Our FINN team is brimming with creative ideas which will showcase the destination’s unique stories, exciting experiences and the warmth of its people, as part of a varied scope of work to drive awareness of the island of Ireland, to media and consumers alike.”

The account will be led by Kylie Bawden, Senior Vice President, Travel and Laurel Waldron, Vice President, Travel.

The FINN Partners UK Travel portfolio also includes destinations such as Greater Palm Springs, Dubai, Antigua and Barbuda, The Bahamas and brands including Travelzoo, Intrepid and Accor.

For more information about Tourism Ireland visit