News and Insights


July 8, 2024

London, UK – 8 July 2024 – MEDITE SMARTPLY, a leading manufacturer of wood-based panels, has chosen FINN Partners as its public relations agency for the United Kingdom and Ireland. As part of the Coillte Group, MEDITE SMARTPLY is renowned for its commitment to sustainability and innovation in producing Medium-Density Fibreboard (MDF) and Oriented Strand Board (OSB). MEDITE, the first company to introduce MDF to European markets in 1976, has been a benchmark for quality, consistency, and performance ever since. With a strong focus on environmentally conscious production and supply chains, the company’s offerings are integral to modern, sustainable construction projects.

This partnership aims to raise MEDITE SMARTPLY’s profile among UK and Irish interior fitters, joinery and carpentry specialists, cladding experts, landscaping professionals, designers, specifiers, engineers, and other construction professionals. The programme will showcase MEDITE SMARTPLY’s innovative solutions, highlighting MEDITE as a leading MDF brand considered the benchmark for quality, consistency, and performance with a wide range of specialist solutions to meet diverse needs. MEDITE TRICOYA EXTREME, its flagship product, offers a durable and sustainable alternative to carbon-intensive materials like plastics, metals, and concrete in various applications. The company’s SMARTPLY OSB is a versatile, cost-effective, and environmentally friendly alternative for use in structural and non-structural applications.

This collaboration is timely, aligning with the Timber in Construction Roadmap released by the Department for Environment, Food and Rural Affairs on December 11, 2023. The Roadmap aims to reduce the construction sector’s significant environmental impact. The comprehensive PR strategy will underscore MEDITE SMARTPLY’s commitment to advancing sustainable forestry and manufacturing practices. It will also spotlight the company’s heritage and expertise in developing high-quality, sustainable wood-based panels over the past four decades, catering to a broad range of applications from furniture making to large-scale construction projects.

Commenting on the partnership, Holly Waters Marsh, Head of Marketing at MEDITE SMARTPLY, expressed enthusiasm for joining forces with FINN Partners: “At MEDITE SMARTPLY, our dedication to sustainability is at the core of everything we do, from our supply chain to our manufacturing processes. Partnering with FINN Partners, an agency that mirrors our commitment to environmental stewardship, allows us to amplify our message and impact. Together, we are setting new standards for the industry, proving that sustainability and business success go hand in hand.”

Yulia Tribrat, Partner at FINN Partners, also shared her excitement. “We are thrilled to represent MEDITE SMARTPLY in the UK and Ireland. Their pioneering approach to wood-based products aligns perfectly with our expertise in promoting sustainable and innovative brands. We look forward to developing a dynamic PR campaign that showcases MEDITE SMARTPLY’s outstanding contributions to sustainable construction and design.”

Led by Yulia Tribrat, Partner at FINN Partners, the campaign will boost MEDITE SMARTPLY’s standing as a leader in sustainable building materials, pushing the industry towards more responsible construction practices in the UK, Ireland, and beyond.