News and Insights


March 10, 2021

CMS gold status demonstrates an ongoing commitment to the PRCA Code of Conduct and self-regulatory framework for high ethical and professional standards.

Commenting on the accolade, Francis Ingham MPRCA, PRCA Director General, said: “The pandemic has accelerated the pre-existing shift towards purpose-led, ethical business. Organisations considering bringing in PR support ought to consider hiring only those consultancies which can be trusted to act ethically, are held accountable to a robust code of conduct, and committed to high professional standards.”

The CMS is the hallmark of PR excellence in the UK, combining elements of ‘ISO 9001’ and ‘Investors in People’ with criteria specific to PR and communications consultancies. It is awarded to organisations and professionals when they pass an audit exploring working practices and procedures across nine business disciplines: leadership and communication, business planning, business improvement, financial management and systems, campaign management, client satisfaction, new business, people management and diversity.

Companies that choose to work with a PR agency that has consistently committed to the PRCA’s Code of Conduct and professional standards over many years, can ensure their reputation is in safe hands.

Our success in meeting and exceeding the standards set by the CMS, over multiple years, demonstrates that Finn Partners maintains the highest standards in service to clients and campaign management and beyond, across all aspects of the business. We are especially proud that the CMS from the PRCA shows that we place people at the centre of our work and have an ongoing commitment to staff development, equality and diversity.

For most companies working with professional service providers, holding suitable accreditation from a relevant industry association is among minimum criteria for terms of engagement. If you’re looking for information on how to shortlist and hire the right PR and communications agency, visit

POSTED BY: Chantal Bowman-Boyles

Chantal Bowman-Boyles