News and Insights

Finn Partners UK awarded Gold CMS by the PRCA

April 12, 2022

Finn Partners UK has been awarded Gold status Communications Management Standard (CMS) by the Public Relations and Communications Association (PRCA).

The PRCA’s CMS is the hallmark of PR excellence in the UK. Gold status, awarded to agencies who have held the standard continuously for five years or more, demonstrates an ongoing commitment to the PRCA Code of Conduct and high professional and ethical standards.

Commenting on the accolade, Francis Ingham MPRCA, PRCA Director General, said: “Congratulations to Finn Partners for retaining gold status CMS for 8 years. As Gold CMS Award holders they are not only committed to the principles of best practice, but to sustaining and improving this year on year. The CMS Assessor noted that the evidence provided on leadership, client management and new business processes, incorporated many aspects of best practice. These include the use of employee voice and very clear leadership engagement in creating and maintaining an ethical business culture, the use of comprehensive tracking and feedback mechanisms for clients, and a focus on creating new business partnerships which work for the agency and the business.”

Finn Partners UK is proud to have been accredited for eight years. For companies choosing a PR agency, a consistent demonstration of high professional standards over many years helps assure them their reputation is in safe hands.

The CMS combines elements of ‘ISO 9001’ and ‘Investors in People’ with criteria specific to PR and communications consultancies.

It is proof of a well-run business with all correct systems and structures in place. Companies are awarded when they pass an audit which explores procedures and working practices across nine business disciplines: leadership and communication, business planning, business improvement, financial management and systems, campaign management, client satisfaction, new business, people management and diversity.

We are especially proud that CMS accreditation demonstrates our ongoing commitment to staff development, equality and diversity and that, for our clients, it shows our commitment to excellence and providing a professional service.