FINN Partners Appointed as UK PR Agency by Sun Resorts in Mauritius
March 18, 2022
Global independent marketing and communications agency FINN Partners has been appointed by Sun Resorts for public relations representation in the UK market. Sun Resorts is one of the leading hotel and leisure groups in the Indian Ocean with over 35 years of hospitality experience. FINN Partners will advise on PR strategies to showcase the four luxury hotels in Mauritius including Sugar Beach and La Pirogue on the West Coast, and Long Beach, Ambre and Ile aux Cerfs Golf Club on the East of the island.
Mauritius, an island famed for its pristine white beaches, tropical waters, natural wonders, wildlife and gorgeous weather, has recently updated its latest COVID guidance so that incoming visitors will no longer have to present a negative COVID test before arrival, making it easier to travel to the destination.
Looking to attract UK visitors post-pandemic, Sun Resorts will be focusing on communicating recent significant refurbishments and ongoing plans for development and growth across the portfolio. The core objectives of the brief include widening exposure in the UK media, increasing brand awareness and key unique selling points and showcasing the recent property refurbishments to a UK audience.
Joelle Edwards-Tonks, Chief Sales and Marketing Officer, Sun Resorts said: “The FINN team have excellent first-hand knowledge of the destination and we are looking forward to working together as we navigate out of the pandemic and look to welcome back UK visitors with some exciting new developments in 2022.” Joelle will be visiting London 29th– 30th March 2022 for a UK sales mission to meet with key trade partners.
Debbie Flynn, Managing Partner and Global Travel Practice Lead, FINN Partners: “We are overjoyed to be appointed by Sun Resorts to promote these stunning properties on the beautiful island of Mauritius. Focusing on the luxury, lifestyle, culinary, design, wedding, honeymoon and golf markets, we will look to highlight the unique opportunities available at the properties.”