News and Insights


March 14, 2022

FINN Partners will use its expertise and industry contacts to grow Fineon’s media presence and increase brand awareness through targeted news and thoughts leadership campaigns.


LONDON (9TH MARCH, 2022)FINN Partners, a leading global, independent marketing and communications agency, has been appointed by Fineon Exchange, a global marketplace for trade finance assets. Through its data-powered platform, Fineon Exchange – which considers itself more a ‘TechFin’ than a ‘FinTech’ – enables enhanced trade finance transaction processes by identifying and connecting compatible exporters and funders.

Founded in 2018, Fineon has so far made good progress in attracting funders to the platform. FINN has been appointed to build on this momentum, with an awareness campaign that targets Fineon’s key audiences – trade finance funders, exporters, brokers and insurers – with an initial focus on connecting with the broker audience. FINN’s global campaign will improve the visibility of Fineon’s growing range of capabilities through a combination of news generation and thought leadership.

Dominic Broom, who became CEO of Fineon Exchange in 2020, engaged FINN following a long-standing, trusted PR partnership between FINN’s Financial Services practice and BNY Mellon, where Dominic previously held senior regional and global positions within the bank’s transaction banking business.

“Fineon has the potential to be a game changer in trade finance by revolutionising access to funding for small- and medium-sized businesses. Our narrative and market presence therefore needs to be communicated effectively to all of our audiences to ensure we reach those in need of support across the globe,” explains Broom. “With its clear understanding of the trade finance industry, FINN is well positioned to help us effectively communicate our capabilities and achieve our vision of becoming a world-leading digital marketplace. I am very happy to be working with the FINN team again and look forward to creating another successful partnership with them through their work for Fineon Exchange.”   

Anna Sharrock, Partner at FINN Partners Financial Services, says: “FINN Financial Services has deep experience as a specialist financial PR practice, and we pride ourselves on building enduring relationships with our clients. We are delighted to be appointed by Fineon and working with Dominic and the wider team. Fineon is bringing new, innovative capabilities to trade finance, and we are excited to help promote the business and communicate the team’s expertise through our deep knowledge of the trade finance industry and our strong media contacts in this area.”



About FINN Partners, Inc.  

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to almost $170 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company’s record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,000 professionals across 27 offices, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world.

Headquartered in New York, FINN has offices in: Atlanta, Beijing, Boston, Chicago, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Guam, Hong Kong, Honolulu, Jerusalem, London, Los Angeles, Munich, Nashville, Orange County, Paris, Portland, San Francisco, Seattle, Shanghai, Singapore, Vancouver and Washington D.C. Find us at and follow us on Twitter and Instagram at @finnpartners. Find us at and follow us on Twitter and Instagram at @FINNPartnersUK.


About Fineon Exchange

Fineon Exchange is the AI powered global marketplace for trade finance assets. The platform helps businesses to increase their global sales, optimise their working capital and minimise risk, by validating their trade finance requirements and matching them with the most appropriate funders and credit insurers to support their end-to-end financing needs.

The online marketplace simultaneously enables funders and insurers to access a range of high-quality assets in a secure and cost-effective manner. The platform’s market intelligence capabilities enable them to spot industry trends and enhance their trade finance portfolios. Fineon is headquartered in Luxembourg with offices in London and Beirut.


Media contact

James Brockdorff, Account Supervisor, Finn Partners

+44 20 7017 8422


TAGS: Consumer & Lifestyle

POSTED BY: James Brockdorff

James Brockdorff