News and Insights


July 5, 2024

(London) – 05 July 2024 – Global independent marketing and communications agency FINN Partners has been appointed by Destinations International, the world’s largest resource for destination professionals, as agency of record. FINN Partners will work with Destinations International to increase brand awareness internationally and position the association as an industry leader in professional development, thought leadership and social inclusion. As part of the corporate communications brief, FINN will develop social inclusion messaging that can be regionalised and repurposed globally.

With over 750 destinations worldwide, Destinations International provides its more than 7,500 members with educational resources, business events, marketing support, and access to like-minded organisations around the globe. In operation since 1914, the association works to foster a strong network of professionals and help them to exchange knowledge and best practices.

Driven by purpose, Destinations International believes that destination organisations positively impact local communities and help position them as dynamic economic centres for people to not only visit as tourists, but to live, work in and thrive on a daily basis.

Don Welsh, President and CEO of Destinations International, commented: “We are delighted that FINN Partners will be working closely with us to support our members, with a focus on Europe and the Middle East. We’re excited about our expanding global presence as we welcome new destinations such as Milano & Partners, Zurich Tourism, Saudi Arabia’s Royal Commission for Al-Ula, and the Saudi Tourism Agency, and our new communications partnership will help further propel our rapid growth. I am confident that our work together will greatly advance our mission to bring destination organisations from around the world closer together.”

Debbie Flynn, Managing Partner, Global Travel Practice Leader, said: “Having seen how Destinations International has grown in stature and reach in North America over many years, I am delighted that we at FINN Partners have been trusted to build the corporate communications strategy internationally. I am particularly excited that our team will have the opportunity to engage with the innovative Pathfinder Programme, which has been gaining traction within global travel media. We will be utilising our rich expertise and media contacts to align Destinations International with social inclusion ensuring that the industry continues to grow with purpose.”

Terri Bloore, Senior Partner at FINN Partners, added: “We are delighted to be representing Destinations International. The work that Don and his team do to empower destinations with the tools they need to succeed is incredible, and we are excited to help tell their story in Europe and beyond. Destinations International’s core pillars around community, professional development, destination tools and advocacy and research perfectly align with our purpose driven practice at FINN Partners. We’re really excited to get started and help create long-lasting connections between similarly driven partners in the tourism industry”.

The FINN Partners Travel portfolio also includes destinations such as Italy, Greater Palm Springs, The Bahamas and brands including Travelzoo, Intrepid and Accor.  The UK Corporate team also works with clients such as IDA Ireland, the Victor Pinchuk Foundation, Changing Markets Foundation and Tootbus.

Destinations International will be hosting an Annual Convention in Tampa Florida on 16-18th July. International media will be in attendance alongside member organisations and strategic stakeholders. Professor Arthur C. Brooks will be taking the keynote. Professor Brooks is a prolific author of 13 books, including his most recent New York Times Bestseller Build the Life You Want: The Art and Science of Getting Happier, co-authored with Oprah Winfrey.

TAGS: Travel & Tourism