News and Insights

ATTA Appoints FINN Partners as its UK PR Agency

October 16, 2023

Global independent marketing and communications agency, FINN Partners, has been appointed by ATTA®, the African Travel & Tourism Association, to lead its PR strategy for the global relaunch of its digital, membership, and sustainability initiatives.

Founded in 1993, ATTA® is the pan-Africa travel industry membership association that for nearly 30 years has powered tourism into Africa worldwide, through its platforms and connections with tourism buyers, suppliers, media, and tourism associations.

FINN Partners’ communications strategy will focus on positioning ATTA® as a platform that amplifies its 600+ members, connects media with stories, and continues to champion responsible tourism in Africa. FINN Partners will also be advising on PR strategy for ATTA®’s Experience Africa Events subsidiary.

Jon Danks, CEO of ATTA, commented: “This appointment recognises the strong body of work delivered by FINN Partners across the tourism industry, and a known proven capability to work within the challenges and growth opportunities for African tourism associations.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “We’re thrilled to be working on relaunching ATTA®’s digital, membership, and sustainability strategies. We look forward to celebrating ATTA®’s 30th anniversary by supporting them in looking ahead to the next 30 years, with a focus on responsible and sustainable tourism initiatives across Africa.”

The account will be led by Debbie Flynn, Global Travel Practice Leader in FINN’s London office working in partnership with the communications team at ATTA®.

The FINN Partners UK Travel portfolio also includes destinations such as Iceland, Dubai, Antigua and Barbuda, The Bahamas and brands including Travelzoo, Intrepid and Accor.