OUR WORK the perfume shop
To the Moon and Back.
Tying into Mother’s Day, we orchestrated a stunt to share customers’ love for their Mums ‘To the Moon and Back’, teaming up with a company specialising in sending things into space to ensure the campaign was out of this world.
GOAL
We were challenged by long-standing client The Perfume Shop to come up with a WOW moment, something totally different from their usual campaigns that would get the brand noticed.
SECTOR EXPERTISE
Consumer
2.12MM
coverage reach
18,000
Facebook video reach with 1.7k views, 6 scent squad posts with 4k impressions, 1% Facebook engagement rate
1,300
video views on IGTV with 107 engagements
17,000
BTS video reach with 0.7% engagement rate, 5% video completion rate (higher that usual of 3.5%)
The Work
The activity focused on an iPad screen travelling to the outer reaches of the earth’s atmosphere to plan customers’ Mother’s Day messages, to create content to be sold into media and shared across The Perfume Shop website and social channels on Mother’s Day.
Customers submitted their video messages to be curated into the main film show in space, while the iPad’s journey was captured in a behind the scenes video for media and social use.