OUR WORK Ladbrokes
5-A-Side and Fanzone.
To support Ladbrokes 5-A-Side and Fanzone propositions throughout the Premier League, the Euros and the World Cup we staged interviews and social media content with former high-profile players.
To raise the profile of Ladbrokes 5-A-Side and Fanzone propositions over the course of two years.
Consumer – Lifestyle
pieces of national coverage
players interviewed from 28 countries
We secured and staged interviews and social media content with former international players and famous ex-E manager including Sven-Goran Erikson, Sol Campbell, Hernan Crespo, William Gallas, Eduardo, Emmanuel Petit and Frank Lebouef
This continues to be an everyday part of our PR plans for Ladbrokes and for the 22/23 season. In total the approach achieved almost 1,000 pieces of national coverage as part of interview activity, with every ex-pro averaging around 15 pieces of coverage a week.