OUR WORK alkeus
Translating scientific precision into digital clarity
Reimagining the online presence for a leader in medical innovation.
Project summary
The Alkeus website redesign was a mission to bridge the gap between complex scientific research and a clear, accessible digital experience. Our project centred on transforming two critical landing pages, the Homepage and the Stargardt Disease page, into platforms that not only communicate Alkeus’s groundbreaking work but also serve as a reliable resource for patients, researchers, and partners. By refining the structure and elevating the design of these key entry points, we created an online presence that accurately mirrors the company’s commitment to precision and discovery.
The challenge
Alkeus’s original website faced a critical challenge: conveying highly technical and sensitive information in a way that was both authoritative and easy to understand for a diverse audience.
The existing user experience was cumbersome, making it difficult for users to navigate complex research data and find critical information on specific conditions like Stargardt disease. Our task was to create a new digital home that balanced scientific rigor with intuitive design, starting with the two most important user entry points.
Our approach
We began with an exhaustive audit of the existing Alkeus website to diagnose user pain points and information architecture issues on the Homepage and Stargardt Disease page.
This forensic analysis of the user journey was fundamental to our strategy, allowing us to build a more logical and empathetic user flow. We benchmarked against leading biotech and medical research sites to ensure Alkeus’s new digital identity was both distinguished and trustworthy. The final design is deliberately minimalist, with a clean interface and a focus on visual hierarchy to make dense information digestible.
Key deliverables
- An in-depth analysis of the two landing pages to streamline content and improve user flow.
- A complete overhaul of the site map for the Homepage and Stargardt Disease page to provide a clear, intuitive path for all user types.
- A new, refined aesthetic with an emphasis on professional typography, a clean colour palette, and data visualisation.
- The implementation of a design that performs seamlessly across all devices, with a focus on readability and accessibility for all users.
The results
The redesigned Alkeus website now stands as a clear, confident digital extension of the brand. User engagement has seen a significant increase, with a notable rise in time spent on key pages like the Stargardt disease section. The streamlined navigation has reduced user friction, empowering visitors to find information effortlessly and connect with the brand’s mission. The new look and feel successfully positions Alkeus as a leader in medical innovation.
Our role
Our team provided a comprehensive, strategic approach to the Alkeus digital experience. From the initial conceptualisation to the final build, we were integral in shaping a user-centric platform that prioritises accessibility and clear communication. We worked in close partnership with the Alkeus team to ensure that the design and functionality of the Homepage and the Stargardt Disease page were not only aesthetically compelling but also scientifically sound and aligned with their critical mission.
Serious business deserves serious intelligence
If your online strategy isn’t pulling its weight, let’s change that. Drop us a message and let’s get started.