Measuring PR: Is there a right way or a wrong way?

This white paper:

• Draws on primary research conducted with those in charge of overseeing PR and marketing programmes at technology sector enterprises
• Highlights the importance of starting at the beginning, determining ‘what’ and ‘why’ before looking at ‘how’ to measure PR success
• Examines methods that are believed to be outdated or irrelevant, as well as how digital tools can help analyse, measure and evaluate PR campaigns