Finance

6 New Year's resolutions for financial marketing executives

The beginning of a new year is a time for personal and professional reflection as we adopt resolutions to effect positive change. In the financial services industry, marketing and communications executives have much to ponder after a roller-coaster 2019: market volatility, central bank activity, global trade disputes and political grandstanding, just for starters.

Having negotiated challenges and reacted to market whims in 2019, CMOs and CCOs should be ready to clear their heads and prepare to start anew. Now is the time to plan, not only for 2020, but for how this coming year will fit into a long-term marketing strategy– before getting swept up in the daily grind. The CMO Survey recently reported that CMOs spend nearly 70% of their time managing the present, allocating only about 30% to preparing for the future.

I’m here to help with six of my top financial communication resolutions for 2020. Join me in as many as you wish or none at all. Either way, make time to review 2019 and identify areas for improvement. Then, commit to a plan of action for a positive impact. Don’t go timidly into the new decade; be bold.

Ryan Barr

Ryan Barr

Managing Partner

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Age Plays a Role in Emotional Drivers

The survey also delved into factors that may negatively impact emotions over the coming three months. Nearly two in 10 Americans (18%) reported that concerns about their own health and the government response to the pandemic could be the top factors to negatively impact their emotions over the next three months. After that, it was ongoing wearing of masks, concerns about job loss and continued social distancing (12% each), schools being online this fall (10%), and continued working from home (5%).

Age plays a significant role in responses, with seniors 65+ more likely to cite health (27%) and the government reaction (22%), compared to adults 18-34 (14% and 13%) and adults 35-49 (16% for each). And of course, remote schooling was cited as a major concern for 14% of Americans between 18 and 34 and for 12% between 35 and 49, which would impact many in this group as both parents and students.

Interestingly, working from home is the least concerning issue with only 5% percent of respondents reporting this as having the greatest negative impact on their emotions from a list of 10 possible options.

COVID’s Toll on America’s Mental Health is a survey conducted by Civis Analytic for Finn Partners, a global PR firm, which surveyed 3,552 respondents online between Friday, August 14 and Monday, August 17. For more information on the survey and topline findings, access the report below.

Work hard, play nice