News and Insights

Reset Connect 2025 – Enabling Sustainable Growth

July 11, 2025

London Climate Action Week (LCAW) took place at the end of June, marking one of Europe’s largest independent climate change events. Leveraging London’s unique ecosystem of climate and non-climate organisations, the week to led impactful action against the climate crisis.

Reset Connect is LCAW’s flagship event, fostering meaningful collaboration, innovation, and learning across sectors committed to climate action. At this year’s event, Terri Bloore – Managing Partner of FINN Partners’ Financial Servicesand Corporate team in London, and committee member of the London Chamber of Commerce and Industry (LCCI) – joined the LCCI’s panel session, ‘Enabling Sustainable Growth.’ The session brought together LCCI’s expert members to discuss practical strategies for driving a greener, more sustainable future.

Chaired by Mark Jenkinson, Director and Founder of Crystal Associates, the panel featured a dynamic group of experts alongside Terri, including Joe Gallagher, Sustainability & ESG Specialist at ESGPRO UK Limited, and Leo Castellanos, Innovation & Growth Specialist at Innovate UK.

Throughout the discussion, panellists addressed a wide range of critical topics – from the role of effective communication in bolstering ESG strategies to the value of taking a proactive stance in a company’s sustainability journey. Here’s a breakdown of some of the key topics that were explored:

1. The power of communication

As the climate crisis intensifies, stakeholders worldwide now expect brands to take a clear and credible stance on sustainability. Rather than communicating neutrality, silence communicates indifference, a stance that can significantly erode a brand’s relationship with its consumers, partners, and other key audiences. However, speaking out without substance can be equally harmful.

As greenwashing becomes a regulatory and reputational concern, businesses must ensure their messaging is both accurate and authentic. Using the right language and terminology is essential to effectively convey ESG commitments and build lasting credibility. Rather than flooding social media with shallow slogans or one-off campaigns, brands should prioritise credible communication grounded in tangible proof points and authentic internal voices.

2. Education is the first step to climate action

Effective communication not only elevates brands but also empowers consumers to actively participate in climate action. Education is the essential first step in developing a successful climate plan, ensuring that all stakeholders – internal and external – are aligned and informed.

For instance, while the circular economy plays a critical role in addressing the climate crisis, one of its biggest obstacles is public awareness around truly recyclable materials. Consumers often unknowingly recycle non-recyclable items, contaminating entire loads, or dispose of recyclable materials improperly, cutting short their potential lifecycle. Brands have the power to address this challenge by implementing clear, accessible communication strategies that guide consumers, clearly signposting which materials are recyclable, and which are not.

Education must also come from within the business to ensure all internal communications are aligned with the urgency and complexity of today’s evolving environmental challenges. It’s still all too common for organisations to lack a clear grasp of what ESG truly encompasses or what climate resilience means in practice. A well-defined communication strategy can help demystify these key terms, ensuring that all stakeholders begin their sustainability journey with clarity and purpose. This means knowing what they aim to achieve, the challenges they’re likely to face, and the most effective ways to overcome them.

3. Tackling the climate crisis requires proactive leadership

Brands must lead, not follow, when it comes to sustainability. Waiting for regulation to dictate action is no longer a viable strategy. Instead, businesses should adopt an initiative-taking approach – regularly reassessing their operations with the understanding that the traditional way is not always the most sustainable or profitable.

As the regulatory landscape continues to evolve, sustainability is a core business requirement. By implementing ESG strategies ahead of legislative mandates, companies can ensure smoother compliance, gain a competitive advantage, and distinguish themselves in an increasingly crowded marketplace.

4. The triple bottom line: people, planet, and profit

To develop a successful sustainability strategy, brands must embrace the triple bottom line: people, planet, and profit. This framework urges businesses to go beyond financial performance and consider their social and environmental impact as integral to long-term success. By prioritising sustainability alongside profitability, companies can contribute to national and global sustainability goals whilst future-proofing their operations.

The triple bottom line helps businesses assess their environmental responsibilities and identify any negative social impacts they may be exacerbating. Simple yet meaningful actions – like ensuring fair hiring practices, supporting employee volunteerism, or partnering with purpose-driven nonprofits – can significantly improve a company’s social footprint.

Ultimately, aligning people, planet, and profit enables businesses to achieve long-term, sustainable growth in a world that values ethical and responsible practices.

5. Climate action cannot be achieved in a silo

Effective climate action cannot happen in isolation – lasting, meaningful progress depends on a collective and collaborative effort. Achieving large-scale goals requires cooperation across industries, businesses, and individuals at every stage of the sustainability journey. Whether it’s individuals learning how to recycle more effectively or brands embedding sustainability into their core operations, every action contributes to a larger movement.

The LCCI brings together businesses of all sizes committed to reducing their carbon emissions and plays a vital role in driving meaningful change. With the UK legally bound to achieve net-zero carbon emissions by 2050 and reduce carbon emissions by 60% by 2035, there is much work to be done. When all stakeholders work together – sharing knowledge, aligning goals, and taking responsibility – we move closer to building a safer, greener, and more resilient future for everyone.

Learn more about FINN Partners’ expertise in sustainability and ESG or reach out to us directly.