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Power of individuality
Our team of experts uses data-driven insights and A/B testing to optimize our clients’ campaigns, focusing on the channels that deliver the best results and drive the most engagement. We also understand the importance of personalization in marketing. Our team works collaboratively with our design team or your internal teams to crafts tailored messages for each channel and audience segment, increasing the likelihood of resonating with their target audience and generating a response.
Maintaining a consistent brand image and message across all channels is also critical, and our team works closely with our clients to reinforce their brand recognition and build trust with their audience.
CakePHP Websites
Designing websites with CakePHP for over a decade
CakePHP agency based in the UK
We are a London-based UK digital agency that specializes in designing and developing websites on the CakePHP platform.
We’ve been regularly working with CakePHP for the last 15+ years.
CakePHP was conceived in April 2005 by Polish programmer Michal Tatarynowicz when he built out a MVP of a rapid application development framework in PHP, dubbing it Cake.
As a premier PHP Framework, CakePHP offers an ideal foundation for us to craft fully functional, visually appealing websites. It’s an excellent tool to enhance your online business presence, and we’re truly passionate about using it.
We’re trusted by 400+ world-class brands and organizations globally
Our CakePHP developers
Our CakePHP developers have delivered dozens of website projects over the last 10 years and we pride ourselves in producing well designed and robust web platforms.
Not only will we design your business a stunning website, but by using the latest frameworks and coding standards, it will also have all of the required functionality to make sure it converts.
Our friendly team of designers and developers work hard to understand your business requirements in order that we deliver you a website that works hard for your business.
It is fair to say that CakePHP is easily the favourite framework of the team—and our UK website developers in London are working with it daily.
It allows everyone to focus on creating unique and exciting websites without having to spend time building out the same old basics. CakePHP delivers for on this, jump-starting every project!
Convention over configuration
Development is streamlined by minimizing the amount of tedious setup and configuration, bypassing much of the detailed configuration, speeding up the development process
Security
CakePHP offers built-in security features such as input validation, SQL injection prevention, CSRF protection, and form tampering protection
Rapid development
The framework’s code generation and scaffolding capabilities enable developers to rapidly create prototypes and full-fledged applications
When is CakePHP the right choice?
The role of CakePHP within web development is very well defined to those who use it.
Some frameworks give you a lot of polish and almost finished functionality and pages out of the box.
Frameworks like CakePHP give website developers complete areas up-front, but give you huge underlying power to efficiently build up custom functionality that might be too advanced for the aforementioned CMS frameworks.
Of these more powerful frameworks, CakePHP reigns supreme. While other newer frameworks have become increasingly popular, PHP has retained its near 80% dominance within all web traffic. Facebook, Wikipedia and all WordPress sites are a few examples of its most powerful and complex implementation.
CakePHP has been one of the main driving forces behind keeping PHP on top within an ever changing and evolving environment of programming languages and frameworks.
PHP framework
CakePHP is PHP web framework that provides the best available foundation for building complex, secure and expandable websites.
The framework comes with a huge host of background features and benefits that allows CakePHP developers to work faster and simpler; leaving more time for the team to focus on making the project great, safe in the knowledge that the fundamentals are already taken care of by the underlying framework.
Speed is also massively increased as CakePHP provides several methods for building in simpler and smarter ways.
The strengths of CakePHP
The core strengths of the CakePHP framework include its elegant syntax, built-in tools for common tasks such as authentication and caching, and an active and supportive community.
It also includes an ORM (object-relational mapping) system, support for multiple mail and queueing systems, built-in task scheduler, and an easy-to-use command-line interface (CLI) called Artisan.
Additionally, CakePHP’s built-in support for unit testing helps ensure that the application is stable and bug-free.
- Cost effective development by using frameworks and packages
- Easily expandable to cater for future requirements
- Loved by developers – always be able to find people to work on the site!
- Fast development time when compared with similar frameworks
CakePHP Services
What you get out of the box with CakePHP is a framework with a few working front-end pages, but unlike something WordPress or Umbraco, this is the idea.
There are pre-built functions and methods to create users, have a secure admin area and manage pages, but these need to be built out by a CakePHP developer.
This allows for a much higher level of bespoke development than the packaged CMSs.
One of the best and most convenient part of CakePHP is the simplification of package based inclusion.
This gives every CakePHP project out there access to thousands of tested, ready to go packages that add in a set of features or provide some back-end functionality.
This means that when building a site or adding in upgrades, one of these packages can be used as a base to massively increase the speed of development, reduce costs but still increase the quality of the result.
CakePHP as a long term viable solution
It’s important to us to consider the lifetime of every new website we build, with the choice of framework being an important part of that research and decision and why we so frequently end up on CakePHP.
The first reason that we often choose CakePHP as our first option for project lifetime and support reasons is that the updates are smaller and regular. This means that whenever we start a project, we are working with the actual latest upgrades and not in a waiting period in the middle of a two year long release cycle!
We also look at popularity, support, growth and engineer preference when it comes to a framework. Regardless of how well it performs, if no one is interested in or knows how to support and build on your site in a year or two, then that would be a huge failure.
While the other frameworks in this Google trends view are all great, none have the sustained popularity and momentum of CakePHP.
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Research and audit
We believe that research and auditing are crucial steps in helping our clients achieve their marketing goals. That’s why it is vital to thoroughly research and audit our clients’ previous and current campaigns before starting any new campaign plans. By conducting research and an audit, we can gain a deep understanding of our clients’ target audience, brand identity, and marketing goals.
The data and information collated during this phase is essential in creating a customized and effective marketing strategy that meets the specific needs of our clients.
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Analysing further
Auditing previous work content allows us to identify areas for improvement and make recommendations that can help drive better results. By reviewing your past campaigns and strategies, we can determine what has worked well and what needs to be changed to achieve better results.
Moreover, researching and auditing our clients’ work content helps us understand the competitive landscape and the market trends in their industry. This information is crucial in developing a campaign that stands out from the competition and reaches their target audience in a unique and impactful way.
Using the above, our team of experts uses this information to create customized and effective advertising strategies that help our clients achieve their business goals.
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How we report
Frequency of reports
Dashboards, weekly, and monthly reports are essential tools for our team to communicate with clients and showcase the results of our paid media campaigns.Transparency
These reports allow for transparency and collaboration between the agency and client, highlighting what has worked well and what hasn’t.Visualizations
The use of data and visuals in these reports can easily demonstrate the impact of the campaigns and how we are delivering against the defined campaign objectives.
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Ongoing optimisations
Our experienced team continuously provide data-driven recommendations with your business objectives front of mind. By presenting data-driven insights and actionable suggestions, the agency can position itself as a trusted and valuable partner to your business. By having a clear understanding of what has worked in the past, our teams can make informed decisions on where to allocate resources and what strategies to pursue going forward.
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Using emerging channels
Our team of paid media specialists are always looking for ways to stay ahead of the curve and stay on top of the latest marketing trends That’s why we have embraced emerging channels such as Twitch and TikTok and integrated them into our paid media campaigns. Twitch and TikTok are popular platforms that are used by millions of people, especially younger generations.
However, a number of brands are still wary about using these emerging platforms and tend to allocate a large proportion of their advertising budget to the same channels. By leveraging these channels, we can reach a wider audience and tap into new market segments that may have been previously untapped.