Ecommerce SEO agency

An Ecommerce SEO agency trusted by 400+ world-class brands and organisations globally

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Nextbase SEO

In just 12 months, our SEO project reversed their downward trend in traffic.

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Ecommerce SEO packages

Every Ecommerce business has different challenges – from managing a handful of high-margin categories to optimising catalogues with thousands of SKUs. That’s why our Ecommerce SEO tiers are delivered as ongoing monthly programmes, tailored to your store’s scale, competition, and growth objectives. Your dedicated account manager in London ensures activity adapts month by month to meet evolving priorities.

Typical promgramme tiers include:

• Ecommerce SEO: Focus
  Designed for stores operating in specific niches with a tighter product range. This programme establishes strong foundations and builds momentum in targeted categories.
• Ecommerce SEO: Growth
  Built for larger stores with more complex product hierarchies and mid-level competition. This programme balances technical SEO, content optimisation, and authority-building to drive sustained visibility across multiple categories.
• Ecommerce SEO: Scale
  A bespoke solution for highly competitive markets or enterprise-level sites with extensive product catalogues. Every element — from site architecture to international SEO — is customised to meet your unique challenges and growth targets.

Content for ecommerce stores

Great content powers Ecommerce SEO. Beyond product and category optimisation, a wider content strategy helps capture long-tail search demand, build authority, and create trust with your audience.

Key content opportunities include:

• Blog content – Long-form guides, trend analysis, and how-to articles that target longer-tail keywords while positioning your store as an authority in its niche.
• Customer reviews – Ratings and feedback integrated into product pages to boost visibility in search results and provide social proof that drives conversions.
• Video content – Product demos, tutorials, and brand storytelling that enhance engagement, time on site, and user experience.
• FAQs – Answering common customer questions directly on-site, improving both SEO performance and user satisfaction.
• User-generated content (UGC) – Showcasing customer photos, stories, and social mentions to strengthen authenticity and build trust at scale.

A holistic content strategy combines these elements to ensure your Ecommerce store doesn’t just rank — it connects, converts, and grows.

Ecommerce SEO FAQs

• What is Ecommerce SEO and how is it different from regular SEO?

  Ecommerce SEO is the process of optimising an online store so that your products, categories, and brand pages appear prominently in search results. While traditional SEO often focuses on blogs, service pages, and informational content, Ecommerce SEO has to address unique challenges that come with selling products online.

  These include managing large product catalogues, dealing with duplicate content caused by product variations or faceted navigation, and making sure product data is structured correctly for search engines. It also requires integrating SEO into key areas of the buying journey – such as product descriptions, category filters, and checkout flows — to ensure that traffic translates into sales.

  In short, regular SEO drives visibility; Ecommerce SEO is about driving visibility and revenue. It’s designed not just to get people to your site, but to attract high-intent buyers who are ready to make a purchase.

• How long does Ecommerce SEO take to deliver results?

  Ecommerce SEO is a long-term investment, not an overnight fix. Because it touches so many elements of an online store – from technical SEO and site speed to product descriptions and backlink strategy — results take time to build.

  In most cases, you may see early wins within the first 6–8 weeks, such as improved rankings on a handful of priority product or category pages. More measurable growth, however, typically appears between 3–6 months once optimisations have been indexed and Google begins to trust your site. For highly competitive markets, the most significant results usually come between 6–12 months of consistent effort.

  The exact timeline depends on your industry, how competitive your product categories are, and the current state of your website. Established Ecommerce brands with strong authority may move faster, while newer or less-optimised sites may need more time to see impact.

• What are the most important ranking factors for Ecommerce websites?

  Search engines consider hundreds of signals when ranking websites, but for Ecommerce sites, certain factors stand out as critical:

  • Technical SEO – Your site needs to be fast, mobile-friendly, and crawlable. Structured data (schema) helps search engines understand your product catalogue and display it in rich snippets.

  • On-page optimisation – Product titles, descriptions, meta data, and category copy must be optimised with keywords that reflect how people actually search for your products.

  • User experience – Intuitive navigation, clear filtering, and a streamlined checkout process all reduce friction and improve conversion rates. Search engines reward sites that users find easy to navigate.

  • Content depth – Thin or duplicate product content holds back rankings. Unique, detailed descriptions and helpful category content are essential.

  • Backlinks and authority signals – High-quality links from reputable websites build domain authority, which boosts rankings.

  • Reviews and user-generated content – Ratings and customer feedback not only improve trust but also provide fresh, keyword-rich content that search engines value.

  Together, these factors create the foundation for sustainable Ecommerce visibility and growth.

• How do product descriptions and category pages affect SEO?

  Product descriptions and category pages are two of the most important content areas for Ecommerce SEO. They directly influence whether your products are visible to people searching online.

  Unique, keyword-rich product descriptions help search engines distinguish your products from competitors and avoid duplicate content penalties. They also provide context for shoppers, which improves conversion rates. Generic or manufacturer-supplied content won’t cut it — it has to reflect your brand’s tone and the specific needs of your audience.

  Category pages, meanwhile, carry even greater SEO weight. They capture broader, higher-volume searches such as “luxury watches” or “organic skincare products.” Well-optimised category pages give Google and customers a clear sense of what you offer and can act as powerful landing pages. Without them, you risk missing out on traffic from buyers who don’t yet know your brand but are actively searching for your products.

• Do I need Ecommerce SEO if I already run paid ads?

  Yes — Ecommerce SEO and paid ads work best together, not as substitutes. Paid advertising can deliver instant visibility, but the moment you stop spending, that visibility disappears. By contrast, Ecommerce SEO builds long-term equity by securing organic rankings that keep delivering traffic and sales without ongoing ad spend.

  For many Ecommerce brands, SEO reduces reliance on paid channels by creating a sustainable stream of qualified visitors. It also supports paid campaigns by improving landing page quality and relevance, which can reduce cost-per-click in Google Ads and drive better ROI across both channels.

  Think of SEO as the foundation: it makes your site stronger, more visible, and more trustworthy. Paid ads then become a powerful amplifier. The most successful Ecommerce businesses balance both – using ads for quick wins and campaigns, and SEO for sustainable growth.

• How do you optimise an Ecommerce site for mobile and voice search?

  With the majority of online shopping now happening on mobile devices, mobile-first optimisation is no longer optional. That means making sure your Ecommerce site loads quickly, adapts seamlessly to smaller screens, and provides a checkout process designed specifically for mobile users. Slow load times, clunky navigation, or complex forms can drastically reduce conversions – and Google will penalise sites that aren’t mobile-friendly.

  Voice search adds another layer. As more customers use smart speakers and voice assistants, searches are becoming longer and more conversational. Ecommerce SEO adapts by targeting natural language queries like “best trainers under £100” or “where can I buy eco-friendly cleaning products.” Adding structured data and FAQ-style content helps ensure your products surface in voice-driven results.

  Together, optimising for mobile and voice ensures your brand is discoverable wherever your customers are searching, and that once they land on your site, the buying journey is as smooth as possible.

• Can Ecommerce SEO handle large product catalogues with thousands of SKUs?

  Yes – but it requires a tailored approach. Large product catalogues create challenges such as duplicate content, crawl budget management, and indexation issues. Without the right structure, search engines may miss valuable pages or waste resources crawling low-priority product variations.

  For Ecommerce brands with thousands of SKUs, we implement:

  • Optimised site architecture – clear hierarchies and internal linking to make product discovery efficient.

  • Canonicalisation strategies – to avoid duplicate content penalties from similar product variants.

  • Faceted navigation controls – ensuring filters don’t create endless, duplicate URLs.

  • XML sitemaps – to guide search engines toward priority products and categories.

  Handled correctly, large catalogues become a strength, allowing you to capture a wide range of search queries while maintaining SEO clarity.

• How do you manage duplicate content in Ecommerce SEO?

  Duplicate content is one of the most common issues in Ecommerce, often caused by product variations, manufacturer descriptions, or faceted navigation. Left unaddressed, it can dilute rankings and confuse search engines.

  Our approach includes:

  • Unique content creation – custom product descriptions and category copy.

  • Canonical tags – signalling the preferred version of pages.

  • Noindex directives – excluding low-value or duplicate pages from search results.

  • Structured data – helping search engines understand product variations (size, colour, etc.).

  This ensures each page provides unique value while still supporting the customer journey, protecting rankings and improving discoverability.

• Does Ecommerce SEO include international and multi-language optimisation?

  For brands selling across borders, Ecommerce SEO must account for language, culture, and search engine preferences. International SEO ensures that the right version of your site is served to the right audience.

  We use techniques such as:

  • Hreflang implementation – guiding search engines to serve the correct regional or language version.

  • Localised keyword research – ensuring translations reflect how people actually search in each market.

  • Regional search engines – optimising for platforms beyond Google, such as Baidu in China or Yandex in Russia.

  • Cultural adaptation – tailoring content, imagery, and user experience to local expectations.

  With the right strategy, Ecommerce SEO can scale globally, driving traffic and conversions across multiple regions while maintaining technical clarity.

• How do you measure ROI from Ecommerce SEO?

  For larger businesses, SEO can’t just be measured in rankings — it has to show clear commercial impact. That’s why we track ROI across multiple levels:

  • Revenue attribution – tying organic traffic directly to sales and conversions.

  • Customer acquisition cost – showing how SEO reduces reliance on paid channels.

  • Lifetime value – measuring the long-term benefit of attracting organic customers.

  • Assisted conversions – recognising SEO’s role in the research phase before purchase.

  By combining analytics, attribution modelling, and bespoke reporting dashboards, we make the financial case for SEO clear. For Ecommerce businesses, this means proving how every optimisation contributes not only to visibility, but also to bottom-line growth.

• What technical integrations affect Ecommerce SEO (ERP, CRM, inventory systems)?

  Enterprise Ecommerce sites often rely on complex integrations with ERP, CRM, and inventory management systems. While these systems are vital for operations, poor integration can create SEO headaches such as duplicate pages, broken links, or slow performance.

  Our role is to ensure that integrations work seamlessly with SEO goals. That means:

  • Ensuring clean URLs and product feeds from inventory systems.

  • Maintaining site speed despite real-time integrations.

  • Protecting structured data during system updates.

  • Collaborating with IT teams to align SEO with operational systems.

  The outcome is a site that’s not only technically integrated but also search-optimised, so growth isn’t held back by backend complexity