PPC

PPC Agency

Award-winning PPC services that deliver growth

Paid search is one of the fastest ways to reach new customers, but without the right strategy, budgets are wasted and opportunities missed. As a leading PPC agency London businesses trust, we create data-driven campaigns that generate measurable ROI — from Google Ads and Microsoft Ads to paid social and Amazon Advertising.

At Finn, our team of specialists go beyond basic pay per click advertising. We focus on building campaigns that deliver real business outcomes: quality leads, stronger conversions, and long-term revenue growth. By working directly with Google and Bing, our PPC marketing agency stays ahead of the latest trends and technologies, ensuring your campaigns are designed for maximum impact.

Whether you’re launching a new product, scaling internationally, or fine-tuning existing campaigns, our comprehensive PPC services provide the expertise and clarity you need to grow with confidence.

A PPC agency trusted by 400+ world-class brands and organizations globally

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PPC agency in Central London

Our PPC agency UK is built on transparency and continual improvement. Every campaign we run is guided by data – from keyword intelligence and audience insights to conversion metrics from your analytics platform. This means every decision is grounded in evidence, not guesswork.

As a specialist pay per click agency, we monitor campaigns closely and optimise them on an ongoing basis, ensuring spend is always directed where it delivers the highest return. For enterprise clients, this can involve multiple adjustments each day — refining bids, testing creative, reallocating budget, and aligning campaigns with live business data.

This proactive, detail-driven approach ensures your ads consistently reach the right audience, on the right platform, at the right time – maximising visibility, conversions, and ROI across search, display, shopping, and paid social.

Google Certified PPC Agency

As a Google Search Advertising Partner, our PPC agency in London has direct access to Google’s dedicated account managers and exclusive first-party industry data. This partnership allows us to optimise campaigns with greater efficiency, resolve issues quickly, and tap into insights about your sector and audience that aren’t available to non-partners.

For clients, this means every PPC service we deliver is backed by privileged data and the latest platform intelligence. From auditing existing accounts to identifying keyword opportunities and profiling target audiences, we build campaigns designed to maximise ROI and drive measurable business growth.

Being a Google Partner is also a recognition of our team’s expertise. Only a select number of pay per click agencies achieve this status, proving proficiency across all areas of paid search. And while we’re recognised by Google, our specialists are equally skilled in running campaigns across Microsoft Ads and other paid platforms, giving you full confidence that your investment is in expert hands.

How our PPC Agency can help you

Even the most carefully planned PPC campaigns can underperform without the right strategy, insight, and optimisation. As a full-service pay per click agency, we work with medium and large businesses to identify what’s holding campaigns back and provide solutions that deliver measurable ROI.

Wasted spend and poor targeting

Our specialists analyse every aspect of your campaign to understand where budget is being wasted and where it should be redirected. From refining keyword targeting to adjusting audience segments, we ensure spend is always working harder.

Ad fatigue and declining engagement

When audiences stop responding to your ads, performance can drop quickly. We refresh creative, test new formats, and deploy remarketing strategies to keep campaigns engaging and effective.

Growing competition

Paid search is a competitive, shifting landscape. We conduct competitor analysis from day one and monitor new entrants on an ongoing basis, keeping you ahead of rivals in your sector.

Limited in-house expertise

With platforms evolving constantly, it’s difficult to stay on top of new features, formats, and best practices. Our PPC company brings enterprise-level expertise, managing campaigns across Google Ads, Microsoft Ads, Amazon, and international platforms so you don’t have to.

Lack of time for campaign management

Campaigns left to run unchecked almost always underperform. We proactively manage and optimise daily, adjusting bids, creatives, and targeting to improve ROI and ensure efficiency.

Entering new markets

PPC is one of the fastest ways to launch into a new region or promote a new product. While channels like SEO and social build momentum, paid search delivers immediate visibility and leads, helping you establish presence quickly.

With our PPC marketing agency on your side, you gain not just campaign management but a strategic partner dedicated to turning challenges into long-term growth opportunities.

Our approach to PPC management

As a data-driven PPC agency in the UK, our approach is tailored to your business objectives. Every campaign begins with a conversation to understand your goals, challenges, and market context, allowing us to build a strategy that is fully aligned with your growth ambitions.

Auditing and Research

If you have an existing ads account, we start with a detailed PPC audit to assess performance and identify areas for improvement. This review highlights wasted spend, missed opportunities, and technical issues. We then present clear, actionable recommendations and walk you through our findings with your dedicated account manager.

Campaign Research and Strategy Development

Using insights from the audit, we conduct deeper research into keywords, audiences, and competitors. We also collaborate with you on budget allocation across campaigns and platforms. From there, our team builds a structured media plan designed to maximise ROI, achieve quick wins, and sustain long-term performance.

With this framework in place, we move into execution and ongoing optimisation, continually refining campaigns to ensure they deliver the measurable results your business expects.

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Campaign Structure and Management

Once your PPC strategy is set, we structure campaigns into ad groups and creatives aligned with the agreed media plan. The exact setup depends on the channels being used, ensuring every campaign is optimised for audience, budget, and objectives. Creative and copy development is a collaborative process — we’ll work with your team to capture your brand’s voice, while also providing asset creation support when needed.

Implementation and Optimisation

With campaigns live, we move into continuous optimisation. Our team monitors performance daily, refining targeting, bids, and creative elements to improve conversion rates and maximise ROI. Collaboration with your wider marketing and sales teams ensures campaigns remain aligned with your business priorities.

Reporting and Communication

Your campaigns are overseen by a dedicated account manager who provides ongoing communication and transparent performance reporting. We deliver monthly reports with clear metrics, supported by regular check-ins, so you always know how your campaigns are performing and where improvements are being made.

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We’re an award-winning PPC agency

2024

Most Innovative Companies

Fast Company

2023

Best Large Agency to Work For

PRovoke

2022

Midsize Agency of the Year

PRovoke

2021

Best Agency to Work for

PRovoke

Pay Per Click FAQs

  • How do you ensure PPC campaigns deliver measurable ROI?

    We start by aligning campaigns with your business objectives, whether that means qualified leads, ecommerce revenue, or international growth. Every campaign is tracked end-to-end, using advanced conversion tracking and attribution models to link spend directly to outcomes. For enterprise clients, we integrate PPC results into wider dashboards so ROI can be monitored alongside CRM and sales data. The focus is always on cost per acquisition, return on ad spend, and lead quality, so you can see clearly how paid media is driving growth.

  • How often are PPC campaigns reviewed and optimised?

    Large accounts require constant attention. We monitor campaigns daily, making adjustments to bids, targeting, and creative whenever performance shifts. On top of this, we run structured monthly optimisation cycles where we test new strategies, review budgets, and scale what is working. This combination of real-time monitoring and planned optimisation ensures campaigns stay efficient and competitive, while adapting to market and business changes.

  • How do you handle complex multi-market PPC campaigns?

    International PPC is not just about translation. Each market has its own search behaviour, platforms, and regulations. We localise keywords and ad copy, tailor bidding strategies, and ensure compliance with local rules. Platforms like Baidu in China or Yandex in Russia are often critical. For enterprise businesses, we design scalable account structures that allow global oversight while giving each market flexibility to adapt campaigns locally.

  • What platforms can you run PPC campaigns on?

    We manage campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Amazon, Baidu, and Yandex. Each plays a different role in the buyer journey, from capturing high-intent searches to driving awareness and remarketing. For larger businesses, using multiple platforms together is often the best way to maintain visibility across all customer touchpoints.

  • How do you prevent wasted ad spend in enterprise accounts?

    Wasted spend often comes from poor targeting, irrelevant clicks, or underperforming campaigns. We conduct detailed audits to uncover inefficiencies, apply negative keywords, refine audience targeting, and use smart bidding strategies. We also monitor landing page performance to ensure traffic is converting effectively. This constant fine-tuning helps redirect budget into the areas that deliver the best results, keeping accounts lean and ROI-focused.

  • How do you approach competitor analysis in PPC?

    Competition in paid media changes quickly. We benchmark your campaigns against rivals, analyse their keywords and creative, and monitor shifts in their activity. This allows us to spot opportunities, close gaps, and adjust campaigns proactively. Continuous competitor tracking means your business stays ahead of rivals and protects market share in highly competitive environments.

  • How do you integrate PPC with wider marketing activity?

    PPC is most powerful when connected to other channels. Paid search delivers quick visibility, while SEO builds long-term presence. Paid social drives awareness, while remarketing captures users who do not convert on the first visit. For enterprise clients, we align PPC with CRM, content, and wider campaigns to ensure consistent messaging and to maximise impact across the whole customer journey.

  • How flexible are PPC campaigns if business priorities change?

    PPC is one of the most agile channels available. Campaigns can be scaled up, paused, or redirected within hours. If a new product launches or a region becomes a focus, we can quickly adjust targeting and budgets to support those goals. For larger organisations with multiple business lines, this flexibility ensures marketing stays aligned with shifting priorities.

  • How transparent is your reporting?

    We provide full transparency with monthly reports that cover impressions, clicks, conversions, ROI, and actionable insights. Each client has a dedicated account manager who explains results and next steps clearly. For larger businesses, we also provide custom dashboards that give real-time visibility across all markets and campaigns, so performance can be monitored whenever you need.

  • Why should a larger business partner with a PPC agency?

    Enterprise campaigns are complex, often running across multiple platforms, countries, and product lines. Managing this in-house can be resource-intensive and hard to optimise. A specialist PPC agency brings platform partnerships, advanced tools, and experienced teams who monitor and refine campaigns daily. This ensures budgets are spent efficiently, performance is maximised, and internal teams are free to focus on broader strategy and growth.