News and Insights


June 21, 2024

(London) – 21 June 2024 – Global independent marketing and communications agency, FINN Partners, has been appointed by the new 30-million-pound renovated property, Mercure and ibis London Earls Court (previously ibis London Earls Court), to lead on PR in the United Kingdom.  

FINN Partners communications strategy will focus on opening the new property in Earls Court through tactics that will generate coverage and awareness, positioning the new hotel as one of the year’s most important and anticipated openings for Mercure and the go to hotel for business and events spaces in the area.  

Part of hospitality group Accor, (FINN currently look after the Premium, Midscale and Economy division in the UK), Mercure and ibis Earls Court Hotel is currently undergoing refurbishment, ready to open as a combo-hotel mid-July. With 226 ibis rooms and 282 Mercure rooms, this hotel mixes two of Accor’s popular brands with a blend of contemporary styles. Appealing to both business and leisure travellers, the hotel will have its own in-house restaurant, Barnaby’s, located at the heart of the hotel whilst boasting versatile meeting spaces, including a ballroom, capable of accommodating up to 1,200 guests, making it ideal for conferences and gatherings.  

David Hayden, General Manager at Mercure and ibis London Earls Court, commented: “With the newly refurbished property opening its doors in just a few months, we look forward to working with FINN Partners to help build brand awareness through creative press and influencer activations to showcase the West London hotel as a superb choice for existing ALL members visiting London, domestic leisure travel and business travel, groups and events. With a wealth of experience in leading on new openings and of course the Accor brand, FINN Partners brings an in-depth knowledge of PR, marketing, and the travel trade for the United Kingdom, which provides us the opportunity to create awareness and ultimately drive bookings for our new property”.   

Amy Skelding, Managing Partner, FINN Partners, added: “We are delighted to be representing the newly refurbished twin-brand property. In a fantastic location being close to Fulham and Chelsea as well as key landmarks such as the Natural History Museum and Harrods, the hotel is the perfect base for exploring London or hosting meetings and events. The refurbishment also comes at an exciting time following The Earls Court Development Company’s £8.5bn redevelopment of Earl’s Court plan which is expected to start on site in 2026. We very much look forward to elevating the hotel’s positioning in the lifestyle, leisure, business and MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.” 

The FINN Partners UK Travel portfolio also includes destinations such as Italy, Greater Palm Springs, The Bahamas and brands including Travelzoo, Intrepid and Accor.