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FINN Partners UK retains PRCA Gold Accreditation

June 12, 2026

FINN Partners UK is proud to announce it has successfully retained the Communications Management Standard (CMS) from the Public Relations and Communications Association (PRCA). 

This prestigious accreditation serves as the gold standard for operational excellence within the PR industry. Not only has FINN Partners UK met these rigorous requirements once again, but the agency also continues to hold Gold status, a distinction reserved for firms that have maintained this hallmark of quality for over 10 consecutive years. 

Sarah Waddington CBE CDir FPRCA ChartPR, CEO, PRCA said: 

“Congratulations to FINN Partners on once again securing Gold Standard CMS accreditation, a distinction the agency has held since 2014. This year’s assessment recognised excellence across financial management, business improvement and people management, while also highlighting how deeply embedded FINN Partners’ ‘Work Hard, Play Nice’ ethos is within the agency’s culture and strategy. Particular praise was given to the agency’s strong values-led approach, commitment to diversity and collaboration, and its robust, best-practice frameworks for both financial management and people development.” 

A Comprehensive Benchmark for Quality 

To achieve CMS accreditation, agencies must undergo a strict audit across nine core business pillars: 

  • Leadership and Communication 
  • Business Planning  
  • Business Improvement 
  • Financial Systems 
  • Campaign Management 
  • Client Satisfaction 
  • Business Development 
  • People Management 
  • Diversity 

By upholding these standards for more than a decade, FINN Partners UK reinforces its dedication to superior campaign delivery, a diverse workplace, and consistent client success. 

Why CMS Matters 

As a long-term holder of the PRCA’s mark of excellence, FINN Partners UK’s accreditation provides clients and employees with the assurance of: 

  • Industry best practices: adherence to the highest global standards. 
  • Professional integrity: a commitment to ethical and professional conduct. 
  • Robust infrastructure: proven internal systems and management structures. 
  • Talent growth: a focused approach to staff training and career progression. 

We remain incredibly grateful to our clients for their continued partnership and to our talented team whose hard work makes this recognition possible. 

Ready to elevate your brand? If you’re looking for a PR partner committed to world-class standards, we’d love to start a conversation. FINN Partners serve clients through a powerful combination of hands-on partnership, highly specialised expertise and a values-driven culture that champions integrity, collaboration and innovation. Contact us today.