News and Insights

FINN Partners Appointed to Represent Accor’s Collection of Maldives Experiences

April 5, 2022

(London, 5 April 2022) – Today, Accor Southeast Asia appoints FINN Partners to represent the group in the Maldives, across travel trade and public relations efforts in the United Kingdom. FINN Partners will focus on press and influencer engagement strategies to enhance awareness of Accor’s luxury and premium offerings in the archipelago, as part of a remit that includes press office support, news amplification and the promotion of destination specific campaigns.

The Accor collection spans the northern and southern atolls of the picturesque archipelago, and includes Raffles Maldives Meradhoo Resort, Fairmont Maldives Sirru Fen Fushi, Mövenpick Resort Kuredhivaru Maldives, Mercure Maldives Kooddoo Resort, and Pullman Maldives Maamutaa.

“We are delighted to be working with the FINN team to shine the spotlight on this incredible destination which offers such diverse array of experiences to travelers. The Maldives is a strategic region for Accor with our five premium and luxury resorts each boasting a unique array of offerings to families, couples, and friends. We look forward to inspiring more British travelers to consider traveling to this slice of paradise and discovering why our guests return time after time” said Harry Greig, Director, Communications – Upper Southeast Asia.

“We are overjoyed to be appointed by Accor Southeast Asia to lead the brand communications for the Maldives portfolio, working closely with the exceptional collection of resorts to drive awareness and sales. The Maldives has long been a popular luxury holiday destination for British travellers and our focus will be to position Accor as the hospitality brand of choice for media and influencers alike,” said Carly Reed, Partner, FINN Partners.

The Maldives is one of the most alluring destinations of the world. Its beauty both above and below the water’s surface is admired by travellers seeking a holiday which provides much more than relaxation and recuperation. Accor’s resorts scattered across the Indian Ocean are committed to promoting positive hospitality, ensuring that this serene sanctuary receives the respect and support that it needs to thrive. Accor, the world-leading augmented hospitality group, is pioneering a new vision of travel for guests in search of meaningful escapes and making new discoveries.

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