OUR WORK THE perfume shop
The Perfume Shop: working with a brand ambassador.
As part of The Perfume Shop’s 30th anniversary we proposed a brand ambassador relationship.
GOAL
Research, select and confirm a brand ambassador, to be announced during the retailer’s 30th Birthday party event.
SECTOR EXPERTISE
Consumer
The Work
The FINN team conducted an analytical review of appropriate talent and suggested AJ Odudu be The Perfume Shop’s Brand Ambassador, with the aim of announcing the brand partnership during the retailer’s 30th Birthday party event to help bring the sparkle not only to the party but to the entire year.
Following the initial announcement activity a yearlong content plan of media, social, supplier and internal comms outreach is ongoing including activity around Father’s Day, summer picks and launching the brand’s Love Perfume Awards.