OUR WORK life time
Spreading the healthy way of life.
Our efforts focus on elevating Life Time’s healthy living leadership – utilizing the brand’s vast portfolio of key markets, national programs, thoughtful services, launches and openings, and brand stories to gain awareness and buzz for the multitude of initiatives that Life Time offers including fitness, healthy eating, real estate, child development, swim safety, coworking spaces, healthy aging, and more.
GOAL
Build awareness and generate excitement for Life Time’s nationwide athletic resorts and healthy living offerings.
SECTOR EXPERTISE
Wellness
25+
new club openings throughout the US
5+
media and influencer events each year showcasing class formats, new club openings, or key initiatives
13
running and cycling events
The Work
FINN’s strategic communications approach for Life Time prioritizes local market outreach while maintaining a steady drumbeat of national coverage through seasonal and trend-focused media pitching. By capitalizing on timely health and wellness topics and leveraging Life Time’s deep roster of experts, from personal trainers and chefs to swim coaches and Kids Academy leaders, FINN secures top-tier national and regional exposure that drives local buzz and reinforces Life Time’s holistic expertise across fitness, longevity, nutrition, and family wellness.
In tandem with broad outreach, FINN handles new club openings, as well as orchestrates intimate media events designed to introduce journalists and content creators to Life Time’s latest offerings and signature group fitness classes. These experiential activations allow media to experience the brand firsthand, translating into authentic editorial coverage and strong brand advocacy.
Additionally, the team positions Life Time’s CEO and other key executives as spokespeople for the business, brand, and fitness industry and expertly announced Life Time’s newest launches in Life Time Work coworking spaces and Life Time Living wellness-infused leased residences to generate media curiosity surrounding the brand’s business developments. Leveraging FINN’s outdoor industry expertise, we’ve also supported Life Time’s Athletic Events portfolio, including the NYC Triathlon, Miami Marathon, Chicago Half, and more.