Professional Experience

I entered the world of B2B PR 8 years ago, starting off with a focus on the manufacturing, electronics and automation sectors before making the move to FINN’s Technology practice in March 2022. Working with businesses ranging from start-ups to global titans of industry, I’ve managed and delivered campaigns that have integrated traditional PR activities and creative communications with newer digital marketing tactics — and earned industry awards and accolades in the process. I’m an accredited member of the Chartered Institute of PR and sit on the organisation’s Professional Practices Committee, STEM Practice Group and Health Practice Group committee, where I help coordinate the organisation’s mental health initiatives.

Everything is worthwhile if the soul is not small

Fernando Pessoa

How'd you get here?

After earning my bachelor’s in music journalism and broadcasting, I freelanced as a journalist for a few years before switching teams to join the PR side. The world of technology enthralled and fascinated me, and so too did the breadth of ways PR can communicate technical topics creatively and simply. Initially I worked exclusively with industrial brands and engineering companies. Once I had my first experience with AI start-ups and IT businesses, my horizons were expanded and I sought after more. This, and the great examples of work I’d seen from the agency, led me to FINN in 2022.

Articles by Tom