OUR WORK Troutman
A strategic redesign for a global leader
A new digital home for a top-tier law firm.
Project summary
The Troutman website redesign was a comprehensive project focused on revitalizing the digital presence of a prominent global firm.
The primary goal was to create a website that not only reflected the firm’s prestige and expertise but also offered a seamless, intuitive user experience. By overhauling the information architecture and modernising the design, we successfully transformed the site into a powerful tool for client engagement and brand communication.
The challenge
The original Troutman website, while functional, did not effectively communicate the firm’s full scope and strategic vision.
The existing layout presented a cluttered user experience, making it difficult for visitors to navigate the firm’s diverse practice areas and find key information. The challenge was to create a new digital platform that not only looked modern but also served as a clear, functional tool for both new and returning clients, accurately reflecting the firm’s position as a global leader.
Our approach
Our approach was built on a foundation of user research and strategic design.
We began by conducting a thorough audit of the existing website’s structure and content, identifying key pain points and opportunities for improvement. This analysis was crucial for developing a user journey that was both logical and highly effective.
We analysed the design trends of leading professional services firms to ensure the new site would stand out in a competitive market while maintaining a professional and authoritative feel. The new design emphasises a clean, sophisticated aesthetic, with a clear layout and visual hierarchy that directs users’ attention to key information.
“The new site looks terrific. We wouldn’t have made it here without FINN’s help, and I’m grateful for all you’ve done along the way.”
Daniel P. Pulka
Chief Business Development and Marketing Officer
Key deliverables
- A comprehensive analysis of the existing website to identify usability issues and areas for improvement.
- The creation of an optimised user journey and a streamlined information architecture to enhance site navigation.
- A modernized visual identity with a focus on a clean, professional style, improved typography, and a new color palette.
- The final website design with enhanced readability, improved contrast, and overall accessibility best practices.
The results
The redesigned Troutman website yielded significant improvements, as demonstrated by enhanced user engagement and navigation metrics. The new layout and streamlined user journey resulted in a more intuitive and efficient experience for visitors. Users were able to navigate the site with greater ease, leading to increased time on site and more successful interactions. The refreshed look and feel now accurately reflect the firm’s position as a forward-thinking and client-focused leader in the industry.
Our role
Our team was responsible for the end-to-end redesign of the Troutman website. We led the process from initial UX strategy and design to final development and implementation. Our role was to translate the firm’s extensive expertise into a simple, accessible, and user-friendly digital experience, ensuring a seamless handover and a flawless final product.
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