OUR WORK COMBINED INSURANCE
Reimagining Digital Presence for Combined Insurance
Combined Insurance, part of Chubb, is a leading provider of supplemental insurance products across the U.S. With a nationwide customer base, the company needed a digital platform that reflected its reputation for reliability and innovation.
Project summary
Combined Insurance partnered with us to modernise its AEM digital presence, replacing outdated microsites with a fully responsive platform.
The new design streamlined the customer journey, rebuilt lead capture, and integrated directly with their CRM to boost lead generation.
The objective
An end-to-end digital transformation that modernised the customer journey and supercharged lead generation.
Combined Insurance’s outdated microsites and inefficient lead capture system were holding the business back. The platforms weren’t mobile-responsive, the user experience was fragmented, and sales teams lacked a reliable process for handling incoming leads.
The brief was clear: modernise the digital experience, improve lead generation, and streamline internal workflows with a robust technical solution.
2,000
Searchable tracks online
6
Number of months for the website to pay for itself
+43%
Repeat visitor rate
Key Deliverables
• Modern microsite design aligned with Combined’s branding
• Fully responsive, mobile-first front end for homepage and agent microsites
• Advanced CRM integration for lead capture and data validation
• Extensive AEM component development for scalable content management
• Comprehensive QA across multiple environments
• Detailed documentation and knowledge transfer for internal teams
• Agile deployment process with a risk-free go-live
“Finn Partners has transformed our digital ecosystem. The new platform doesn’t just look modern – it delivers results for our customers and our sales teams.”
Marc Lichtenstein,
Assistant Vice President, Customer and Digital Experience
The result
The transformation delivered immediate and measurable impact:
• Lead generation surged thanks to the rebuilt capture process and CRM integration.
• Customer experience improved through modern, mobile-friendly design and intuitive navigation.
• Sales teams benefited from cleaner, more reliable lead data and streamlined processes.
• Long-term sustainability achieved with knowledge transfer, documentation, and ongoing maintenance support.
Together, these improvements gave Combined Insurance a future-proof digital presence – a platform that performs as strongly as the brand it represents.