OUR WORK kingsbrook
Crafting a digital experience that feels like home
Breathing new life into the online presence of a leading property partner.
Project summary
The Kingsbrook website was in need of a digital refresh. Our project aimed to transform their online presence from a simple informational site into an intuitive, user-centric platform.
By reimagining the site’s architecture and visual design, we created a digital space that not only showcases their expertise but also fosters a sense of trust and ease for every visitor. The result is a website that aligns with Kingsbrook’s reputation as a leader in their field and serves as a true extension of their client-focused service.
The challenge
Kingsbrook’s existing website was a missed opportunity to connect with their audience on a deeper level.
The outdated structure and design made it difficult for users to find what they needed, creating friction in their journey. This limited the site’s ability to fully convey the brand’s commitment to personalised service and expertise. We were tasked with turning this archival platform into an engaging and dynamic experience that truly represented the company’s identity.
Our approach
Our process began with a deep, empathic dive into the user’s needs. We conducted a thorough audit of the existing site to pinpoint user pain points and uncover opportunities for a more fluid experience.
This initial discovery phase was pivotal in designing a user journey that felt natural and purposeful. We also explored the digital landscapes of other key players in the property sector to ensure Kingsbrook’s new site would stand apart, with a clean, modern aesthetic that feels both professional and approachable.
Key deliverables
- A deep-dive analysis to map user behaviours and identify areas for improvement.
- A complete restructure of the sitemap and navigation to simplify access to information.
- The application of a refreshed visual identity through a new colour palette, typography, and a simplified layout.
- A website built for optimal viewing on any device, with a strong focus on readability and accessibility.
The results
The newly launched Kingsbrook website is a testament to the power of thoughtful design. User engagement has soared, with a notable increase in time spent on the site and more fluid navigation between pages.
The improved clarity and streamlined journey have eliminated previous frustrations, allowing clients to effortlessly find information and connect with the Kingsbrook team. The updated look and feel have successfully elevated the brand, positioning Kingsbrook as a modern, accessible, and forward-thinking leader in the property industry.
Our role
Our team was entrusted with guiding the full digital transformation of the Kingsbrook website. From the initial strategic vision to the final launch, we guided every step of the UX and design process. We collaborated closely with the Kingsbrook team, ensuring that our design choices were rooted in their values and business objectives, resulting in a cohesive and authentic online experience.
Serious business deserves serious intelligence
If your online strategy isn’t pulling its weight, let’s change that. Drop us a message and let’s get started.