News and Insights

White paper: how to communicate your AI strategy

November 3, 2026

In this blog, you will learn:

• As noise around AI grows, companies vie to be in the AI space
• AI communication must be authentic and centred around actionable solutions
• FINN Partners’ white paper provides guidance on AI communication.

Everyone is talking about AI

There is a growing disconnect between AI hype and AI application. Companies have jumped on the AI bandwagon and, as a result, we are seeing a proliferation of AI rhetoric. The thing is, AI attracts investment. AI-enabled e-commerce SaaS startups command a 22% valuation premium over their non-AI peers, prompting companies to jostle for position in the AI space.

How do you stand out in a crowded AI market?

FINN Partners’ white paper explores the challenge of AI communications and building confidence in AI processes. It provides a strategic framework for authentic AI communication that avoids ‘AI washing’ and is centred around actionable solutions.

Download the white paper for an 11-point framework on how to:

• Communicate AI-powered solutions credibly
• Be authentic and transparent in AI communications
• Provide AI proof points
• Demonstrate AI benefits and a competitive edge through an AI strategy.

How FINN Partners can help

FINN Partners works across technology PR disciplines to support clients in communicating AI value through media relations, digital marketing, thought leadership, content creation and research and insights.

Discover our technology PR offerings and contact us to discuss.

Download FINN Partners’ white paper The Trust Economy: Communicating Your AI Strategy Without ‘AI Washing.’

Frequently Asked Questions

Why is everyone talking about AI?
AI is fêted to be transformative, increasing operational efficiency, saving time, money and resources, and opening up new ways to serve customers. Companies are vying to be known for their AI strategies and, as such, we are seeing a proliferation of AI rhetoric.

How should I communicate about AI?
You must be sincere and authentic, share your AI vision but be clear about where you are on the roadmap. You must be accurate about your AI capabilities and communicate the value your AI services deliver through demonstrable proof points. You should use thought leadership to establish your credibility in speaking about AI. FINN Partners provides full guidance in its white paper.

Where can I get further information on AI communications?
Download the FINN Partners white paper for an 11-point framework on authentic AI communication. Get insights into the dangers of ‘AI washing’ and contact us to discuss how we can help you with technology PR.