OUR WORK Rubin & Rudman
A timeless brand, a modern digital experience
Elevating a law firm’s online presence to reflect its legacy and forward-thinking ethos.
Project summary
The Rubin & Rudman website was a comprehensive project aimed at transforming the firm’s digital footprint. Our objective was to create a sophisticated and intuitive online platform that not only honours the firm’s rich history but also provides a modern, seamless experience for clients and visitors.
We began with a strategic assessment and a complete re-evaluation of the site’s structure and user journey. The final design prioritises clarity, readability, and accessibility, delivering a user experience that speaks to the firm’s commitment to excellence and client service.
The challenge
The previous Rubin & Rudman website, while functional, no longer aligned with the firm’s prestigious brand and modern practices.
The navigation was inconvenient, making it difficult for users to find the information they needed. The site’s aesthetic felt outdated, failing to reflect the firm’s expertise and stature in the legal community. Our goal was to create a digital platform that matched the firm’s world-class reputation and streamlined the user experience.
Our approach
Our approach was rooted in a deep understanding of the firm’s brand and its users. We conducted a rigorous site audit and competitor analysis to identify key pain points and opportunities for innovation.
This research guided our strategic decisions, including the development of a new, simplified sitemap that ensures a clear and logical user journey. We then refreshed the firm’s visual identity on the website, introducing a clean, elegant design that enhances readability and provides a more professional and engaging look and feel.
Key deliverables
- A detailed evaluation of the existing website’s performance and user experience.
- A simplified structure designed to enhance content discovery and user flow.
- A modernised design that reflects the firm’s legacy and forward-thinking philosophy.
- The complete build of the new website with an emphasis on performance and accessibility.
The results
The redesigned Rubin & Rudman website has successfully elevated the firm’s digital presence, providing a user experience that is as professional as it is intuitive. The simplified navigation and modern layout have significantly improved user engagement, leading to a more positive brand perception. The enhanced aesthetic and streamlined functionality now truly represent a legal leader, setting a new standard for online excellence in the industry.
Our role
Our team was responsible for the full end-to-end redesign of the Rubin & Rudman website, acting as both UX designers and developers. We initiated the project with a thorough audit of the existing site, followed by an in-depth competitive analysis to understand the legal industry’s digital landscape. Our team took ownership of the project from concept to completion, overseeing the development of a new sitemap, a complete overhaul of the site’s branding and layout, and the final web development.
Serious business deserves serious intelligence
If your online strategy isn’t pulling its weight, let’s change that. Drop us a message and let’s get started.