OUR WORK IEEE innovation at work
Cultivating a digital ecosystem for global innovation
Forging a new path for discovery and collaboration in a digital-first world.
Project summary
The redesign of the IEEE Innovations at Work website was a pivotal initiative aimed at transforming its online presence into a vibrant hub for global thought leadership. Our core objective was to enhance the user experience, making it effortless for visitors to access and engage with the platform’s wealth of cutting-edge content.
Through a complete overhaul of the site’s navigation and visual layout, we created an interface that is both intuitive and visually dynamic, all while ensuring full compliance with modern accessibility standards. The result is a platform that not only highlights the groundbreaking insights of the IEEE but also inspires and empowers a worldwide community of innovators.
The challenge
The previous IEEE Innovations at work website, while rich in valuable content, presented significant usability challenges.
Its outdated navigation and cluttered layout created a barrier for users seeking specific information or looking to explore topics in depth. The site’s lack of adherence to modern accessibility standards also limited its reach. Our primary task was to overcome these obstacles by building a new platform that would be intuitive, visually engaging, and accessible to everyone.
Our approach
Our process began with a deep-dive analysis of the existing website’s structure and user journey.
We conducted a comprehensive audit to identify critical pain points and opportunities for improvement. Drawing inspiration from leading knowledge-sharing platforms, we developed a new information architecture that prioritises content discovery and logical flow. We then implemented a clean, modern design language, using a clear visual hierarchy and a sophisticated colour palette to guide the user’s eye and enhance readability across all devices.
Key deliverables
- A modern, user-centric interface designed for effortless content consumption.
- A logical site structure that simplifies navigation and improves content discovery.
- A new design compliant with WCAG standards to ensure the site is usable for all.
- A flexible layout that provides a consistent and optimal experience on desktops, tablets, and mobile devices.
The results
The redesigned IEEE Innovations at Work website has successfully become a premier digital destination for technical insights and innovation. User engagement metrics have seen a significant positive shift, with visitors spending more time on the site and exploring a wider range of articles. The new design has enhanced the brand’s reputation as a forward-thinking thought leader, while its improved accessibility has broadened its global reach and impact.
Our role
Our team of UX designers and developers was entrusted with the complete end-to-end redesign of the IEEE Innovations at Work platform. Our expertise spanned the entire process, from the initial strategic blueprint to the final, polished code. We served as the architects of the new user experience, meticulously crafting a digital environment that simplified complex information and fostered a deeper connection between the content and its audience.
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