OUR WORK BPM
Engineering digital harmony
Redefining the online presence for a leader in enterprise process management.
Project summary
The BPM website redesign was a strategic initiative to modernise its digital foundation, aligning it with the company’s forward-thinking approach to business process management. Our project focused on transforming the site from a dated information hub into a dynamic and intuitive user experience.
We meticulously rebuilt the navigation and layout to enhance usability and ensure strict adherence to accessibility standards. The result is a platform that not only reflects BPM’s expertise but also provides a seamless, friction-free journey for every user, from prospective clients to industry professionals.
The challenge
BPM’s existing website faced the challenge of a user experience that no longer matched the company’s innovative services.
The navigation was cumbersome, the layout felt cluttered, and the overall experience fell short of modern accessibility and readability standards. This created a barrier for users, preventing them from easily discovering the full scope of BPM’s offerings and expertise. Our task was to dismantle these obstacles and construct a digital environment that was as intelligent and efficient as the processes BPM helps its clients manage.
Our approach
We began our work with a comprehensive audit of the existing BPM site, meticulously mapping user flows and identifying key areas of friction.
This analysis served as the bedrock of our user-centric strategy, allowing us to build a new information architecture from the ground up. We then developed a clean, minimalist design language, using a refined colour palette, and a clear, modern typography to enhance readability. Every element was carefully considered to create a sense of order and purpose, reflecting BPM’s core values.
“We love the new site. It looks great and we are very happy with the work FINN has done.”
Katie Mouton
Demand Generation Manager
Key deliverables
- A complete overhaul of the user experience and interface for improved usability.
- A simplified site structure to make content discovery effortless.
- A site built to meet modern accessibility standards for a wider audience.
- A responsive framework that ensures a consistent experience on any device.
The results
The redesigned BPM website now stands as a clear reflection of the brand’s identity: precise, professional, and purpose-driven. User engagement has seen a significant boost, with a marked increase in time on site and more successful navigation to key service pages. The improved readability and accessible design have made the site more welcoming to a broader audience, solidifying BPM’s position as a forward-thinking leader in its field.
Our role
Our team provided end-to-end expertise in both user experience design and development. We were the architects of the new site’s structure, guiding the project from the initial strategic vision to the final, pixel-perfect implementation. Our role was to translate complex business needs into a clear and compelling digital solution, ensuring that every design choice supported the ultimate goal of improving user engagement and brand perception.
Serious business deserves serious intelligence
If your online strategy isn’t pulling its weight, let’s change that. Drop us a message and let’s get started.