OUR WORK MEDITE SMARTPLY
Elevating brand leadership and technical credibility in construction
Integrated PR & Digital Marketing Campaign
MEDITE SMARTPLY, a leading manufacturer of sustainable wood panels, partnered with FINN Partners to shift brand perception from price-focused to a trusted source of expertise in sustainability, regulation and product performance. With ambitious growth goals across the UK and Ireland, our objective was to position MEDITE SMARTPLY as a leader in the construction and furniture-making sectors, drive product engagement and build brand equity through thought leadership, digital campaigns and strategic media relations.
GOAL
Position MEDITE SMARTPLY as a trusted authority on building trends, technical innovation and sustainability, while driving engagement with specifiers and boosting brand presence in core UK and Irish markets.
THE WORK
Executed media relations, social media and paid campaigns aligned to key products and technical priorities—airtightness, acoustics, vapour control and durability
Delivered thought leadership, news stories and customer success content across trade media and social channels
Rolled out user-generated content via MEDITE-driven platform to deepen community engagement and tested creatives via A/B experiments to optimise conversion
RESULTS
Media Coverage
55 placements
with an estimated reach of
1.3 million in a six-month period
Paid Campaigns
1,532 product conversions
and over 13 million impressions
Digital Growth
57% email open rate
48% engagement growth,
6% increase in total followers
Community Impact
Boosted MMIR platform sign-ups
and visibility at events like the RHS Urban Show
1,532
conversions across MEDITE and SMARTPLY
13M+
impressions delivered
48%
YoY growth in engagement
55
media placements across trade titles
