Local SEO Agency in London

A local SEO company trusted by 400+ world-class brands and organizations globally.

Our Local SEO Service.

Are you looking for stronger local rankings, higher visibility in “near me” searches, and a digital presence that commands attention in your community?

For businesses that thrive on local connections, visibility is everything. Whether you’re attracting customers to a single location or managing a network of sites across the UK, the right Local SEO strategy, delivered by local SEO experts, ensures you’re found at the exact moment people are ready to choose.

Our role is to make that happen. From uncovering the search behaviours that drive action in your region to strengthening your reputation through reviews and local authority signals, we bring together the expertise that turns local intent into measurable growth.

Key areas of focus include:

• Local keyword insight – identifying the search terms that matter in your market.
• Regional traffic analysis – understanding how audiences find and engage with you locally.
• Citation and directory management – ensuring your business details are accurate and consistent everywhere they appear.
• On-page optimisation – refining content so it reflects both your brand and local search intent.
• Technical SEO – reviewing metadata and site health to remove barriers to visibility.
• Reputation building – increasing and managing customer reviews to build trust and prominence.

Our Work

Wagamama

OUR WORK wagamama Working closely with Wagamama to grow organic website traffic Wagamama is a British restaurant chain, serving Asian food based on Japanese cuisine with over 150 locations across the UK. What we did Wagamama approached MintTwist as they looked to grow the organic traffic to their website. They wanted to conduct a full…

Read the Case Study

Our local SEO marketing tiers.

Every business has different priorities, markets, and ambitions. That’s why our Local SEO consultancy delivers an ongoing programme of work, designed to flex around your goals month by month. A dedicated account lead ensures activity is aligned, responsive, and always moving your visibility forward.

Typical programme tiers include:

Local SEO: Focus
A streamlined programme designed to establish visibility and momentum for businesses operating in one or two locations.

Local SEO: Growth
Built for organisations managing multiple sites (typically up to ten), this programme balances coverage and depth, ensuring each location receives sustained optimisation and attention.

Local SEO: Scale
A bespoke solution for larger, more complex organisations with a significant footprint. Every element – from technical SEO to location-by-location strategy – is tailored to reflect your specific challenges and growth ambitions.

Your local presence, aligned everywhere.

From Google and Bing to Yell, Yelp, and dozens of other directories, consistency across your local listings is essential. It signals trust to search engines and confidence to customers.

Our local SEO service ensures your digital footprint is complete, aligned, and optimised across every platform – so wherever people search, your business shows up with authority.

Our work covers:

• Business information – accuracy and consistency across every listing, from opening hours to contact details.
• Categories – selecting the most relevant categories to connect you with the right audience.
• Visuals – high-quality imagery that reflects your brand, from logos to location and team photography.
• Reputation signals – generating and managing customer reviews, with proactive responses that build trust.

A unified, professional local presence that enhances visibility, strengthens reputation, and makes it easy for customers to choose you.

Keyword research and content optimisation.

Every successful Local SEO strategy starts with understanding how people search – the words they use, the competitors they compare, and the content that convinces them to choose.

Our approach combines data-driven analysis with creative execution to ensure your website speaks the language of your audience and ranks where it matters most.

Key areas of focus include:

• Local keyword intelligence – identifying the search terms that matter in your region and industry.
• Competitor insight – analysing which terms your closest rivals are targeting and where the opportunities lie.
• Content planning – shaping updates and new content around high-value keyword groups to maximise visibility.
• Impact prioritisation – focusing on the keywords with the greatest potential to drive traffic, enquiries, and growth.

Our local SEO experts will deliver a content strategy built not just on keywords, but on insight into what really moves the needle for your business locally.

Local Backlinks that Build Authority.

In local search, authority isn’t just about your website – it’s about who vouches for you. Backlinks from respected local organisations, media, and community sites signal to Google that your business is a trusted part of the landscape.

Our focus as a local SEO company is on securing high-quality, relevant links that add real weight to your local presence. The result is greater visibility, stronger credibility, and a search profile that stands out in your market.

From Local Roots to Global Reach.

Visibility doesn’t stop at the city or regional level. Once you’ve established dominance locally, the same strategies can scale across borders.

Expanding into new markets requires more than translation – it calls for strategies tuned to local culture, language, and search behaviour. From tailoring content to the platforms people actually use to navigating regional search engines, international SEO is where local expertise meets global ambition.

We’ve helped brands grow from strong local players into international leaders by applying the same principles that drive success at home: precision, relevance, and cultural nuance. Wherever your audience is, the goal is the same – to make sure they find you first.

Local SEO FAQs

• What is Local SEO?

  Local SEO is the process of optimising your website and online presence to improve your visibility in local search results.

  This includes optimising your website content, Google Business Profile and Bing Places listings, and local citations to attract more local customers.

• What’s the difference between Local SEO and traditional SEO?

  Traditional SEO focuses on improving a website’s visibility on a national or global scale, often targeting broad keywords. Local SEO, on the other hand, is about increasing visibility for searches with local intent — such as “accountant near me” or “best café in Manchester.”

  Local SEO strategies emphasise:

  • Optimising Google Business Profile and Bing Places listings

  • Building local citations across UK directories like Yell.com, Thomson Local, and 192.com

  • Creating location-specific content and landing pages

  • Earning reviews and local backlinks

    In short: traditional SEO helps you rank everywhere, Local SEO helps you rank where your customers are.

• What are the most important factors in Local SEO?

  The most important factors in Local SEO are the signals that help search engines connect your business to local search intent and ensure customers can find you easily online. Key elements include:

  • Google Business Profile (GBP) and Bing Places listings

  • Local citations and directory listings

  • On-site content and website structure

  • Backlinks and local authority signals

  • Customer reviews and ratings

  • Mobile optimisation and user experience

  • Proximity and relevance

• How do I optimise my Google My Business Profile listing?

  To optimise your Google My Business Profile listing, ensure that your business information is accurate and complete.  This includes keeping your Name and Address Profile (NAP) consistent with across all your online profiles.  We highly recommend you choose the most relevant category for your business, regularly add several high-quality photos, always encourage customer reviews, and be sure to post regular updates and promotions in the content area.

• How do I get backlinks for Local SEO?

  Backlinks are one of the strongest signals search engines use to determine the authority and trustworthiness of your website — and in Local SEO, links from locally relevant and reputable sources are especially valuable. To build high-quality backlinks for Local SEO, consider these approaches:

  • Local business directories and citations – Ensure your business is listed in trusted local directories (e.g. Yelp, Yellow Pages, local chambers of commerce, Better Business Bureau). These citations often provide authoritative backlinks and reinforce your local presence.

  • Partnerships and sponsorships – Collaborate with local organisations, events, or charities. Sponsorships and partnerships often include a link back to your site from event pages or partner websites.

  • Local media and PR coverage – Earn backlinks by contributing expert commentary to local newspapers, business journals, or online news outlets. Press releases about local initiatives can also drive mentions and links.

  • Community engagement – Build relationships with local bloggers, industry associations, and universities. Guest articles, interviews, or joint initiatives can generate natural backlinks.

  • Supplier and vendor links – Ask your business partners, suppliers, and distributors to list your company as a customer or partner on their websites, often with a backlink.

  • Content creation – Publish local guides, case studies, or research relevant to your area. High-value content is more likely to be cited and linked to by others.

  • Review and testimonial exchanges – Provide testimonials for products or services you use locally. Businesses often publish client testimonials on their websites, including a backlink.

• How do I build local citations?

  Local citations are mentions of your business’s key details — typically your name, address, and phone number (NAP) — across online directories, maps, and websites. Building accurate and consistent citations helps search engines verify your local presence and improves visibility in local search results.

  • Audit your existing citations for accuracy

  • Create or claim your Google Business Profile and Bing Places listings

  • Submit your business to trusted UK directories (Yell.com, Thomson Local, Scoot, 192.com, etc.)

  • Use local chamber of commerce and trade association listings

  • Ensure NAP consistency (Name, Address, Phone) across all platforms

  • Leverage UK data aggregators (e.g. Foursquare, Central Index, Neustar Localeze, Infoserve)

  • Monitor and update citations regularly

• How do I optimise my website for Local SEO?

  Optimising your website for Local SEO means ensuring that both search engines and customers can clearly see where you are, what you do, and why you’re relevant in your local area. A well-optimised site helps you appear in Google’s “map pack,” localised organic results, and “near me” searches.

  • Create location-specific landing pages – If you serve multiple towns or regions, dedicate a page to each with tailored copy, contact details, and local keywords.

  • Use local keywords naturally in content – Include your city, county, or region in page titles, meta descriptions, headers, and on-page copy where relevant.

  • Add structured data (schema markup) – Implement Local Business schema to help Google and Bing understand your business details.

  • Embed Google Maps – Include an interactive map on your contact page or location pages to reinforce your address.

  • Optimise for mobile – Most local searches happen on smartphones, so your site must load quickly and display cleanly on smaller screens.

  • Highlight customer reviews and testimonials – Showcase positive local reviews on your site to build trust and support SEO signals.

  • Ensure NAP consistency – Your Name, Address and Phone number should be displayed clearly on your site and match exactly across all external directories.

  • Create locally relevant content – Blog posts, guides, or case studies that reference your region or community can help capture local search interest.

• How do I manage my online reputation for Local SEO?

  Managing your online reputation is crucial for building trust with local customers and improving visibility in search results. Search engines place a lot of weight on reviews, ratings, and how businesses respond to customer feedback.

  • Encourage authentic reviews – Ask satisfied customers to leave reviews on Google, Bing Places, Facebook, and trusted UK directories like Yell.com or Trustpilot.

  • Respond promptly and professionally – Reply to both positive and negative reviews in a polite, constructive way. This shows customers (and Google) that you value feedback.

  • Monitor review sites regularly – Keep track of new reviews across platforms so you can respond quickly.

  • Showcase testimonials on your website – Feature genuine reviews and testimonials on your site to reinforce credibility.

  • Use social media engagement – Actively manage your social channels, as they often appear in branded search results.

  • Address issues offline when appropriate – Take sensitive or complex complaints into a private conversation to demonstrate professionalism.

  • Maintain consistency of business information (NAP) – Ensure your business name, address, and phone number are correct across all review platforms and directories.

• How does Google decide which businesses to show in the local map pack?

  Google relies on three main factors when ranking businesses in the “local 3-pack”:

  • Relevance – How well your business profile and website content match the search query.

  • Distance – How close your business location is to the person searching.

  • Prominence – How well known and trusted your business is, based on reviews, backlinks, citations, and online authority.

    By optimising your profile, collecting positive reviews, and ensuring consistent citations, you improve your chances of appearing in the map pack.

• Do I need Local SEO if my business doesn’t have a physical store?

  In short – Yes!  Local SEO isn’t just for shops and restaurants — it also benefits service-based businesses, such as plumbers, accountants, and delivery companies. Even if you don’t have a storefront, you can set a service area in your Google Business Profile and optimise your site with local keywords. This ensures you show up when potential customers in your target region search for your services.

• Does Local SEO work for multiple business locations?

  Yes. If your company operates in more than one area, Local SEO can help each location appear in local searches.

  The key is to create separate, optimised landing pages for each location, with unique content, accurate address and contact details, and embedded maps.

  Each branch should also have its own Google Business Profile to ensure visibility in the local map pack. Consistent citations across directories for every location strengthen trust and improve rankings.

• Do social media signals impact Local SEO?

  While social media activity isn’t a direct ranking factor for Local SEO, it plays an important supporting role. Active social profiles can increase your brand’s local visibility, drive traffic to your website, and generate shares or mentions that lead to backlinks. Social media channels also appear in branded search results, reinforcing your authority and reputation. In short, consistent engagement on platforms like Facebook, LinkedIn, or Instagram strengthens your overall local presence and can indirectly improve your Local SEO performance.

• Can Local SEO help me appear in ‘near me’ searches?

  Yes. Local SEO is designed to help your business appear in “near me” and other location-based searches. Search engines use signals such as your Google Business Profile, NAP consistency (Name, Address, Phone), customer reviews, and proximity to the searcher to determine which businesses show up. By keeping your profiles up to date, earning local backlinks, and creating content that highlights your services in specific areas, you increase the chances of appearing in these high-intent searches.

• How long does it take to see results from Local SEO?

  Local SEO is a long-term strategy rather than a quick fix. While some improvements, such as updating your Google Business Profile or fixing inconsistent citations, can deliver small gains within a few weeks, it generally takes three to six months to see meaningful movement in local search rankings.

  The exact timeframe depends on:

  • Local competition – In crowded markets, it takes longer to outrank established competitors.

  • Website quality and optimisation – A well-structured, mobile-friendly site with strong local content will perform faster.

  • Google Business Profile and citation accuracy – Ensuring your NAP details (Name, Address, Phone) are consistent everywhere speeds up trust signals.

  • Backlink strength – Gaining high-quality local backlinks accelerates authority.

  • Review activity – Regular, authentic reviews build credibility and influence ranking improvements.

  • Business location and proximity – Search engines factor in how close your business is to the searcher.

  In most UK markets, with consistent effort, you can expect noticeable ranking and traffic improvements within 3–6 months, with stronger results continuing to build over 6–12 months as authority and trust grow.

• How much does Local SEO cost?

  The cost of Local SEO in the UK varies depending on factors such as the number of locations you want to target, the competitiveness of your market, and the current state of your website and citations. Small businesses in less competitive areas may need only light optimisation and directory work, while larger companies or those in busy cities may require more comprehensive, ongoing support. Instead of a flat cost, Local SEO is best seen as an investment in long-term visibility, with packages typically covering on-site optimisation, citation management, content creation, and ongoing reporting.