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Is your organic website traffic declining?
The way people search for information is changing rapidly, with AI-powered assistants providing direct answers instead of listing websites. If your brand isn’t optimised for these platforms, you risk losing visibility even if your SEO is strong.
Generative Engine Optimisation ensures your business is included, cited, and recommended in AI-driven results. This puts your brand in front of the right audience at the very moment they are asking questions.
Generative engine optimisation
Utilising GEO strategies to grow your brand’s visibility in the age of AI.
We understand that successful and sustainable GEO campaigns require a carefully balanced blend of technical website optimisation, structured data and entity alignment, large volumes of authoritative and conversational content, and brand exposure through digital PR campaigns and thought leadership. Improving your visibility within AI-powered assistants and generative search engines is rapidly becoming more complex, but with the right GEO strategy, and the expertise of our specialists, your brand can significantly increase its chances of being referenced, recommended, and surfaced in AI-generated answers.
We’re trusted by 400+ world-class brands and organizations globally
We’re a GEO agency in London
Based in London, UK, we are a GEO agency helping brands and businesses of all sizes to strengthen their visibility within AI-powered search and generative engines.
There’s more to GEO than simply understanding how to optimise for traditional rankings. We’re driven by performance. Our goal is always to ensure your brand is discoverable, referenced, and recommended by AI assistants and generative platforms, driving highly-qualified engagement that leads to meaningful conversions, whether that’s enquiries or online sales.
Whether you want to future-proof your Ecommerce store, grow the reach of your corporate website, or expand internationally with a multilingual GEO campaign, our team of experts can help position your business at the forefront of AI-driven search.
Increase visibility
Improve your presence within generative engines and AI-powered assistants, ensuring your brand is surfaced and referenced when your target audience asks relevant questions.
Increase organic traffic
Optimise your content, structured data, and entity signals so AI platforms associate your brand with the right topics, driving more of the right users to engage with your website.
Increase conversions
By being discoverable in AI-generated answers, your brand attracts a more intent-driven audience, leading to higher-quality traffic and improved conversions on your site.
Generative Engine Optimisation (GEO) Services
All our GEO strategies are carefully planned, executed, and monitored to ensure your brand is discoverable across AI-powered assistants and generative search platforms. Our services are managed by a dedicated account manager at our London GEO agency, and are designed to adapt to your business needs. Our monthly GEO services typically fall into three categories:
GEO Starter — an entry-level service for businesses beginning their journey into AI-driven optimisation, ensuring foundational readiness through structured data, conversational content, and entity alignment.
GEO Growth — ideal for businesses with multiple products or services looking to increase brand visibility across competitive spaces, incorporating advanced AI content optimisation, knowledge graph integration, and digital PR to reinforce brand authority.
GEO Enterprise — a bespoke solution for larger or highly competitive businesses requiring extensive optimisation across complex sites, multilingual AI visibility, and thought-leadership campaigns to strengthen brand association within generative models.
If you already have an internal SEO or content team but want specialist support in preparing your website for AI-driven discovery, our GEO consultancy service is the perfect option.
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Do you need help meeting your site’s KPIs?
Search rankings still matter, but they’re no longer the only channel driving traffic. Increasingly, users are asking AI engines for advice, product recommendations, and brand comparisons.
Our GEO strategies help future-proof your digital presence, making sure your website is not left behind. By aligning your content, structure, and brand signals with AI requirements, we ensure you continue to hit performance targets.
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Do you want to increase your presence in local search?
Local discovery is evolving from “near me” searches on Google to direct answers provided by Siri, Alexa, and generative engines. If AI assistants don’t understand your location, services, or authority, your business may never get mentioned.
GEO ensures your brand is visible and accurately represented in local and voice queries. That means more customers finding you when and where it matters most.
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Are you entering a new market?
Expanding internationally is no longer just about translating your website and targeting keywords. AI engines need to recognise your brand, products, and services across multiple languages and cultural contexts.
Our multilingual GEO campaigns optimise structured data, content, and authority signals so your brand becomes the trusted answer worldwide. This ensures consistency in visibility and reputation, no matter where your customers are searching from.
Our approach to GEO
All our GEO projects are carefully crafted to meet the needs of your business. No two GEO strategies are the same. To create a strategy that delivers serious results, we start with a conversation so we can understand your business objectives.
Auditing
After a chat, we kick off the project with GEO audits to understand the health of your website. This information helps us identify where there are issues that could block growth and where new opportunities exist. Following completion of each audit we set up a workshop to run-through them with you in detail.
Strategy
Audits are done, time to develop your strategy. The strategy is devised based on your objectives and using insights from the audits. This is so we know we’re creating a plan orientated towards success.
Implementation
We work with you to get the GEO plan into action. This can often require the involvement of multiple teams, where technical changes are needed or content needs to be developed or reviewed. Our Account Managers liaise across all teams involved in the project to ensure smooth progression. They’ll keep you updated on our work.
Technical GEO
A healthy, well-structured website is the foundation of successful Generative Engine Optimisation. Even with strong content and brand authority, if your site isn’t technically optimised for AI engines, it will struggle to be understood and surfaced in generative search results.
AI-driven platforms rely heavily on structured data, clean architecture, and consistent signals to interpret your website correctly. Through technical GEO, we ensure your site is not only discoverable by traditional search engines but also easily understood and referenced by generative models. It’s often the first area we address with clients to build a strong base for long-term GEO success.
Some of the technical GEO factors we help with include:
- Structured data and schema optimisation (to support AI understanding and knowledge graph connections)
- Entity mapping and consistency across pages, profiles, and external data sources
- Crawlability and indexability (ensuring content is easily accessible for both search engines and AI retrievers)
- Knowledge graph integration to reinforce your brand’s authority and relationships
- Page speed and performance (fast-loading, mobile-first sites still matter for both SEO and GEO)
- URL structures and site architecture optimised for clarity and semantic relevance
- Duplicate content management to avoid confusing both search engines and LLMs
- Internationalisation and hreflang signals for multilingual GEO campaigns
- Error resolution (404s, redirects, broken links) to maintain clean signals
- User experience (UX) ensuring content is easily digestible, structured, and logically presented
Content development for GEO
Alongside technical optimisation, the most important pillar of Generative Engine Optimisation is content. A large proportion of GEO activity is focused on researching, creating, and optimising content that AI platforms can easily interpret, reference, and recommend. We work with you to develop content that not only answers your audience’s questions but also establishes your brand as a trusted authority in your space.
If you don’t have the right content in place, content that aligns with entities, topics, and conversational querie, AI engines will overlook your brand in favour of competitors. It’s that simple.
Our GEO specialists and in-house writers strike the perfect balance between content structured for generative engines and engaging experiences for human readers. By combining conversational tone, depth of coverage, and clear topical signals, we make your content more likely to be cited by AI platforms and more valuable to your audience.
When we build content strategies, we go beyond single-page optimisation. Generative engines look at the domain-wide topical authority and context, so we ensure your content ecosystem works as a whole, reinforcing your brand’s expertise across all relevant themes.
Building Authority for GEO
In the world of GEO, authority is one of the most important off-site signals. Generative engines and AI assistants look beyond search rankings — they draw on trusted sources, brand mentions, and authoritative references to decide which businesses to cite in their answers. That’s why our approach goes further than traditional link building, combining Digital PR, thought leadership, and content distribution to strengthen your brand’s presence in the places AI models learn from.
While backlinks remain valuable, GEO authority is about much more than link counts. It’s about ensuring your brand is consistently referenced across trusted publications, industry sites, and relevant digital spaces. Generative engines are trained to pull from reliable, high-quality content — and the more often your brand appears in those environments, the more likely it is to be recommended.
Our authority-building strategy focuses on three key elements:
Reputation — ensuring your brand is mentioned in trusted, high-authority sources that AI engines use to train and generate responses.
Relevance — securing placements and mentions that directly align with your industry, products, and expertise.
Reach — creating “hero” content and PR campaigns that drive visibility across multiple platforms, ensuring your brand becomes part of the wider conversation.
By building these authority signals, we help ensure your business is not only discoverable in traditional search but also trusted and referenced within AI-generated results.