Research & Insights
Deeply understanding what drives your audience.
We use research findings to help companies at various stages of their brands’ life cycles make strategic business decisions – whether it is from the beginning when it is merely an “idea”, or in a later phase in their growth where there is a need to recalibrate.
We custom-design each market study to specifically address our client’s research questions and measure only what matters, using a variety of quantitative and qualitative tools ranging from survey, social listening, focus groups, in-depth interviews, mystery shopping, observation, secondary research, and more.
Turning Crisis into Opportunity: How Hong Kong’s Quarantine Hotels Build Brand Love
Travel & Hospitality
Global Wellness Institute Releases Preliminary Agenda for Its First Wellness Real Estate and Communities Symposium