Brand Development

Expressing your brand's unique personality.

We build successful brands with a distinctive personality, visual expression, and strategic purpose.

We work with companies at various stages of their brands’ life cycles – from the beginning when it’s merely an “idea” to later phases in their growth where an audit or refresh may be needed.

We create:

  • Nomenclature solutions and programs
  • Positioning workshop
  • Visual identity design
  • Marketing collateral design
  • Customer journey touchpoints
  • Brand collaboration
  • Brand architecture strategy


Case Study | The Billie System

Helping a storied textile manufacturer strategize for a more sustainable future.

Case Studies & Articles

Step 1: We pair our expertise with research and analytics chops to audit the landscape and define the “white space” in the market where your brand can lay claim.

Step 2: Our creative talent gets to work developing the assets and messaging that will inform future campaigns and plans — and, of course, drive business success.

FINN’s capabilities include:

  • Brand discovery and audit
  • Brand personality and identity development
  • Visual branding: logo, brand guidelines, color palette
  • Verbal branding: brand voice and tone, value prop, tagline development
  • Strategic positioning and messaging