News and Insights

Ying Communications Appoints GM for Ying Marketing

September 17, 2015

Promotes Senior Account Manager Shuchi Joseph to Account Director

Singapore – Ying Communications, an integrated B2B communications agency, has appointed John Yan its General Manager for Ying Marketing, the business unit that provides marketing planning, campaign development and communications execution for its clients. This was effective 1 August 2015.

John joined Ying Pte Ltd – the holding company for Ying Communications and True Worth Consultants – in January 2014 as the company’s Chief Operating Officer. He retains this role moving forward.

John brings to Ying Communications a strong business sense backed by many years of experience leading and managing areas such as Finance, IT Management, Business Development, Human Resources, Legal and Project Management. He was previously the General Manager of The Events Company in Singapore, as well as the CFO of MTV Asia.

“John has been working with us as our Chief Operating Officer for almost two years now, helping us improve both our financial management and operational discipline. His ability to penetrate complex industry issues and get to the crux of the matter has enabled him to develop strategically sound solutions for our clients. We believe that John will provide the strong leadership that we need to bring Ying Marketing to the next stage of our growth,” said Allan Tan, Managing Director of Ying Communications.

“I like new challenges and I like to pick up new stuff. At Ying, I have the rare opportunity to apply all the experience and skill sets I’ve picked up over the years, and take it one step further. I think this is going to be an exciting process – growing the business and the organization, and indeed, for my personal development as a business leader in the very competitive agency space,” said John Yan, General Manager, Ying Marketing.

The company also announced the promotion of Shuchi Joseph from Senior Account Manager to Account Director, Ying PR, effective from 1 July 2015. She continues to report to Naeema Ismail, General Manager, Ying PR. Shuchi joined the company at the beginning of 2013 with over 10 years of diverse experience in communications, covering both public relations and advertising. She is the day-to-day client lead for the Airbus, Cognizant and LANXESS retainers.

About Ying Communications

Ying Communications – which comprises of Ying PR and Ying Marketing – was founded by Allan Tan and Yeap Yin Ching, a husband-and-wife team with combined marketing and PR expertise gained from in-house roles at Singapore Airlines, IBM and Shell Eastern Petroleum. They started Ying Communications in May 2001 to provide integrated B2B communications services to companies in highly technical industries.

The company has a team of 35 today who are defined by their love of all things B2B. Ying Communications’ clients include industry giants and growing companies including Airbus, Cargill, Cisco Systems, Citrix, Exxon Mobil, IBM, Microsoft, Symantec, Shell, Tableau Software and many others.

Ying Communications is owned by Ying Pte Ltd, which also owns sister agency, True Worth Consultants, another B2B communications consultancy. True Worth’s PR and marketing clients include Dassault Systèmes, EMC, Oracle and Red Hat. Visit:[/vc_column_text][/vc_column][/vc_row]